Social Media’s Finest Hour

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In an effort to keep this blog non-political (oh well, at least a little bit of effort), we’ll not talk too much here about the political effects that this historic event will have on America and on the world (Yeahj! Go Obama cries Walter from his desk a little too loudly!). Instead, we’ll talk about […]

New Categories, Old Thinking

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The Swedish advertising award Guldägget just announced new digital categories. The categories are: 1. Interactive Category A: Sites Includes campaign sites and corporate sites. 2. Interactive Category B: Advertising Includes banners, mobile marketing and SEO. 3. Interactive Category C: Other digital media Includes widgets, applications, digital events, interactive tools and social media. This segmentation into […]

Bubble Mania, Design For The Conversation Age

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One of my favorite blogs, Mashable, had a special feature the other day about the use of cartoon bubbles in web design. And it’s absolutely no joke – they are everywhere. It’s ridiculous really once you realize exactly how generic this design element really is. I guess it’s about denoting conversation. Or is it a […]

Bubble Mania, Design For The Conversation Age

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One of my favorite blogs, Mashable, had a special feature the other day about the use of cartoon bubbles in web design. And it’s absolutely no joke – they are everywhere. It’s ridiculous really once you realize exactly how generic this design element really is. I guess it’s about denoting conversation. Or is it a […]

Everything Is Invented

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Somebody recently asked me what social media was. As I was in a hurry, I blurted out “it’s what took us from the information age to the conversation age”. In my naive mind I actually thought I had invented something brilliant, but one google search later I had a new book in my Amazon shopping […]

Is Social Media Scaring The Pants Off Planners?

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Every once in a while you read blogs from ad people (mostly planners) where they question whether agencies can ever succeed in social media. The most pessimistic ones in the discussion refer to the lack of successful examples in the past. And sure, you could say that there aren’t many, even though there are definitely more than one (Nike+ being the one most often referred to).

Spotify Launches And MySpace Counters

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Interesting. Spotify launched a couple of days ago, and I just got this in my Facebook-feed a couple of minutes ago: “Joakim Friedman is Spotify har inte AC/DC. Lyssna istället på www.myspace.com/acdc”. Loosely translated: “Spotify doesn’t have AC/DC. Listen to www.myspace.com/acdc instead”. (J works for MySpace). Go back and read what I wrote in the […]

Is Social Media Scaring The Pants Off Planners?

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Every once in a while you read blogs from ad people (mostly planners) where they question whether agencies can ever succeed in social media. The most pessimistic ones in the discussion refer to the lack of successful examples in the past. And sure, you could say that there aren’t many, even though there are definitely […]

Sayonara Sweden

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Realizing how most Swedish advertising blogs say the same thing, the weekend was spent on a blog-safari abroad. Especially in the technology and social media spheres. Sayonara Sweden – this weekend was the most interesting in a long time. We know SO much about our own navel in our little advertising pond, maybe it’s time […]

Increasingly Social Media

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I think that perhaps the most buzzword-laden and empty talk in Cannes might have been Go Viral’s one. I shall here provide a vizualization in support of my thesis. The vizualization shows the text from the seminar program and is provided by Wordle. “Social” and “Media” are the biggest buzzwords, no surprise there, but note […]

Ogilvy on Advertising: "When Aeshines spoke, they said, ‘How well he speaks’. But when Demosthenes spoke, they said, ‘Let us march

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The other day i wrote about Donny Deutsch’s book Often Wrong, Never in Doubt. Today I started flipping trough the pages written by another of advertising’s greats, David Ogilvy, in 1983. (*Interesting fact: Both Donny and his dad used to work for Ogilvy, and apparently Deutsch Sr. had a beef with David). Anyway, the two […]

 
 
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