The Social Web

A Weekend of Touring The World in Search of Social Media Insight

November 10, 2008

Good morning. This has been a very interesting weekend of lectures, conferences, and talks that I have attented all over the world. Saturday was concentrated around the San Fransisco Bay area while sunday was more evenly spread out between New York, London, Tokyo, Sao Paolo and a few other places. This morning, my body went [...]

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Social Media’s Finest Hour

November 5, 2008

In an effort to keep this blog non-political (oh well, at least a little bit of effort), we’ll not talk too much here about the political effects that this historic event will have on America and on the world (Yeahj! Go Obama cries Walter from his desk a little too loudly!). Instead, we’ll talk about [...]

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New Categories, Old Thinking

November 3, 2008

The Swedish advertising award Guldägget just announced new digital categories. The categories are: 1. Interactive Category A: Sites Includes campaign sites and corporate sites. 2. Interactive Category B: Advertising Includes banners, mobile marketing and SEO. 3. Interactive Category C: Other digital media Includes widgets, applications, digital events, interactive tools and social media. This segmentation into [...]

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Bubble Mania, Design For The Conversation Age

October 21, 2008

One of my favorite blogs, Mashable, had a special feature the other day about the use of cartoon bubbles in web design. And it’s absolutely no joke – they are everywhere. It’s ridiculous really once you realize exactly how generic this design element really is. I guess it’s about denoting conversation. Or is it a [...]

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Bubble Mania, Design For The Conversation Age

October 20, 2008

One of my favorite blogs, Mashable, had a special feature the other day about the use of cartoon bubbles in web design. And it’s absolutely no joke – they are everywhere. It’s ridiculous really once you realize exactly how generic this design element really is. I guess it’s about denoting conversation. Or is it a [...]

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Everything Is Invented

October 16, 2008

Somebody recently asked me what social media was. As I was in a hurry, I blurted out “it’s what took us from the information age to the conversation age”. In my naive mind I actually thought I had invented something brilliant, but one google search later I had a new book in my Amazon shopping [...]

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Is Social Media Scaring The Pants Off Planners?

October 14, 2008

Every once in a while you read blogs from ad people (mostly planners) where they question whether agencies can ever succeed in social media. The most pessimistic ones in the discussion refer to the lack of successful examples in the past. And sure, you could say that there aren’t many, even though there are definitely more than one (Nike+ being the one most often referred to).

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Spotify Launches And MySpace Counters

October 9, 2008

Interesting. Spotify launched a couple of days ago, and I just got this in my Facebook-feed a couple of minutes ago:“Joakim Friedman is Spotify har inte AC/DC. Lyssna istället på www.myspace.com/acdc”.Loosely translated: “Spotify doesn’t have AC/DC. Listen to www.myspace.com/acdc instead”. (J works for MySpace).Go back and read what I wrote in the post before this [...]

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The Social Media Wars Continue. Will MySpace Rise To Power Once Again?

October 7, 2008

There has been a lot of talk about MySpace lately. Remember MySpace? (It’s that social media place which always looked like crap because you had too much say about it’s design and too few tools to do it well). Anyway, I read about it again in Fast Company, and I get the feeling that this [...]

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Is Social Media Scaring The Pants Off Planners?

October 6, 2008

Every once in a while you read blogs from ad people (mostly planners) where they question whether agencies can ever succeed in social media. The most pessimistic ones in the discussion refer to the lack of successful examples in the past. And sure, you could say that there aren’t many, even though there are definitely [...]

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Sayonara Sweden

September 8, 2008

Realizing how most Swedish advertising blogs say the same thing, the weekend was spent on a blog-safari abroad. Especially in the technology and social media spheres. Sayonara Sweden – this weekend was the most interesting in a long time. We know SO much about our own navel in our little advertising pond, maybe it’s time [...]

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Increasingly Social Media

June 23, 2008

I think that perhaps the most buzzword-laden and empty talk in Cannes might have been Go Viral’s one. I shall here provide a vizualization in support of my thesis. The vizualization shows the text from the seminar program and is provided by Wordle. “Social” and “Media” are the biggest buzzwords, no surprise there, but note [...]

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Ogilvy on Advertising: "When Aeshines spoke, they said, ‘How well he speaks’. But when Demosthenes spoke, they said, ‘Let us march

March 24, 2008

The other day i wrote about Donny Deutsch’s book Often Wrong, Never in Doubt. Today I started flipping trough the pages written by another of advertising’s greats, David Ogilvy, in 1983. (*Interesting fact: Both Donny and his dad used to work for Ogilvy, and apparently Deutsch Sr. had a beef with David). Anyway, the two [...]

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