Superstrikers

Our Give Hope Campaign Valued at 3 000 000 SEK.

February 17, 2009

Very proud to see how the campaign I did for The Swedish Childhood Foundation with Superstrikers and Identity Works has taken off and is creating its own media space with an estimated value of 3 000 000 SEK. Read more about it here. We didn’t quite know what kind of effect we could expect from [...]

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Fruit & Blogging Workshop With Super Strikers.

January 26, 2009

Today I’m spending time with the brilliant minds of Super Strikers, preparing a secret pitch. I can divulge that it concerns monetizing the blogosphere. Our work process today is to sit around a conference table stacked up with fruit, collaborating hunched over our MacBook Pros. It’s turning out rather nicely. Some of these things are [...]

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Carlos Ulloa and Papervision 3D

December 18, 2008

When I was doing my final project in Computer Graphics and Simulation for my M.Sc. we worked out a web-based 3D helicopter simulator. Back then, it was based on Java 3D and it was quite cool for its time (this was somewhere around 2001). Now, when I look att Carlos Ulloa’s work with Papervision 3D, [...]

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Give Hope for The Childhood Cancer Foundation Launched

November 19, 2008

Yesterday, my last campaign before leaving Identity Works was launched. The Give Hope-campaign for the Childhood Cancer Foundation (Barncancerfonden) was a collaboration between us and the Superstrikers digital agency. I was in charge of concept development and strategy together with the brilliant design strategist Jonas Rutegård and Superstrikers – a match made in heaven to [...]

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Diggin’ deeper into 3.0

March 25, 2008

On the sensitive subject of Web 3.0 this post and this post are both worth reading (Thank’s Carl). Personally I think they’re both right and wrong. What I suggest is that Web 3.0 is about abstracting one layer and letting the layer below take care of itself. Of going beyond the “five star rating system” [...]

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