Talks

The Google Man at Marketing Week London

June 30, 2010

Man that was tough. I’ve been lucky to have been scheduled in the first slot of the day at most talks I’ve done so far, but today I got the very last slot. And it was crazy hot in Olympia’s Pillar Hall in London where my Marketing Week talk was scheduled. Some talks are easier [...]

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3 People Who Made Me Better: Sagmeister, Mäntymaa & Lindkvist

April 13, 2010

One of the major benefits of my line of work is that I get to work with a lot of amazing people from all over the world. They are consultants, designers, copywriters, strategists, marketing managers, logistics experts, event people, translators, web developers and all kinds of other specialists. Here are three of the more impressive [...]

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Confessions of an Outcast Entrepreneur

January 4, 2010

Tomorrow I go back to work again after the holidays. Or, well, technically I guess it is today since I can’t sleep and it’s early Monday already. I’m really excited about getting back on the horse though. There is much to do this year. A lot of things have changed in my work life since [...]

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Clownvertising, Terrorism, and Candy Cane Briefs

December 17, 2009

I‘ve always been interested in economics, because economics is a great way to model, measure and understand human behavior. In a TED-talk I watched over a bowl of indian curry (I got stuck alone in the office over lunch), Loretta Napoleoni explains the economics of terrorism and how it relates to the economics of the [...]

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On The Importance of The (Seemingly) Unimportant

October 16, 2009

It’s late Friday. Can’t imagine a better video for an ad man to start out his weekend with than this one:

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Do Dictatorships Use Social Media More Effectively Than Corporations?

September 24, 2009

I‘ve done quite a bit of thinking about how the social web will make the world a better place. I’ve written about it, and also lectured about the social web, good, and evil. So when a talk by Evgeny Morozov popped on TED on the topic of how the net aids dictatorships, I was naturally [...]

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Planner Must Read: Were You, Are You, or Will You Be?

July 9, 2009

Cover via Amazon With his new book called The Time Paradox, social psychologist Dr Philip Zimbardo lays out behavioral patterns of past-, present-, and future oriented personality types. It’s an incredibly simple, yet insightful theory he puts forth, and one which really highlights the weaknesses of our ordinary demographic segmentation of target groups. I would [...]

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Turns Out You May Not Be as Free as You Think

June 17, 2009

If anyone of you have any doubts about the effect of knowing your way around behavioral psychology when dealing with communication, watch this!

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Trad-ad Agencies, Cannes, and the Crumbling Status of Contests

June 16, 2009

This picture is from last years Cannes Lions advertising festival. It was fun. Everybody was there. But what happened to Cannes this year? Basically nobody I know is going there. Personally, when I have gotten the question about my attendance my answer has been “…nope. Saving my money for modern events and conferences on social [...]

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Naked Blogging From The Boat: Bloggers Killed The Journalism Star?

May 25, 2009

Im out in the sailboat reading a couple of newspapers from yesterday and the day before. A couple of different articles caught my eye. One of them is by Thomas E Patterson, media researcher at Harvard university. In the article, he talks about the future of the newspapers, or rather the production of news in [...]

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See My Opening Keynote at Esomar WM3 2009!

April 6, 2009

Last week I announced that I will be speaking at the Bring Dialogue Conference this summer, a speaking opportunity that I’m very excited about. Today I’m proud to announce that I will also be making the opening keynote adress at the Esomar WM3 Conference to be held Sweden this year. At the Clarion Sign Hotel [...]

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Christian Lander of Stuff White People Like Was Good But Canned

April 2, 2009

Yesterday we saw Christian Lander, writer of the the super successful blog and book Stuff White People Like,  talk at Rival. And yes, it was really very interesting. In fact, it’s an extraordinary story of “overnight”-success. However, for those of us who do our homework beforehand, it was a bit of a disappointment. Why? Well, [...]

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Attacking In Group Doesn’t Make You Innocent.
– It Just Makes Things Worse.

April 1, 2009

OMG. Reading this mornings newspaper, I get the same vibe as when I hear about bullying in schoolyards, or when I listen to Philip Zimbardo talking about evil at TED.com – “if we attack in a group, we all get away with it”. Earbooks, Storyside, Piratförlaget, Bonnier Audio, and Norstedts have decided to take advantage [...]

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Impressive Talk by Naoki Iko The Highlight of The Week

April 1, 2009

Microsoft delivered today. There were two excellent talks, the first one being by Nick Bailey of AKQA. It was a fairly traditional presentation of some very good work. Fiat’s Eco Drive, an in-car-USB-powered Nike+ for cars. Cool. Though I think that it would have been even cooler with an industry-wide call to action where Fiat [...]

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Wrap Up of Day 2: Thou Shalt Be Honest

March 31, 2009

Back from today’s seminars. I’m really quite tired, but try to give you a short wrap up here of today’s events. It will be brief, but I believe that if you’re one of the fairly dedicated people reading this blog, you’ll find more ground breaking stuff in your regular Twitter- and RSS-feeds than in these [...]

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A Very Flattering Speaking Opportunity Indeed!

March 30, 2009

I can now announce with great pride that I will be speaking at the Bring Dialogue Conference in Strömstad this summer. The topic will be how social media impacts strategies for other media channels, and it’s a topic which engages me deeply. Other speakers of the conference include business rock stars like professors Micael Dahlén [...]

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From The Creator of The World Wide Web…. drumroll…

March 17, 2009

Okay everybody, are you ready for some inspiration? Here we go. This TED-talk is not just by any TED-speaker. It’s by the guy who INVENTED the world wide web. Yep. That’s right. Mr Tim Berners-Lee himself. And he’s talking about something that has had me hooked since I took my first database programming course back [...]

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Will The Workspace of The Future Be Designed By Nintendo?

March 9, 2009

I think the Siftables demo at Ted is just incredibly cool. As much as I love computers, I’ve never really come to terms with the user interface. It’s just not physical enough for me. Sure, I’ve tried Wacom tablets and what have you, but it’s just not enough. The same way we saw Nintendo turn [...]

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Principles of Relativity

March 1, 2009

I watch this every now and then as a reality check. Relevant for my work, relevant for my everyday life. Also relevant in a host of situations not related to money at all. Watch it.

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The Bar Brawl of The Swedish Twittersphere

February 6, 2009

It all started when the fashion brand Acne started following Fredrik Wass of Bisonblog fame on Twitter. Fredrik felt spammed and wrote a heated post on his blog. Jesper Åström responded at his Online PR-blog. In essence he made very good points i think, but his angle was all crooked. Instead of heading into a [...]

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