Talks

The Privacy of Evil – Part Two

November 25, 2008

This is the second part of my idea sketch on privacy and integrity. The first part can be found here. There is also an interesting comment on that post by Michael Dahlén where he talks about information symmetry, a theme that I’ll adress later in this post. In this second part I will show you [...]

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A Weekend of Touring The World in Search of Social Media Insight

November 10, 2008

Good morning. This has been a very interesting weekend of lectures, conferences, and talks that I have attented all over the world. Saturday was concentrated around the San Fransisco Bay area while sunday was more evenly spread out between New York, London, Tokyo, Sao Paolo and a few other places. This morning, my body went [...]

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If Tony Robbins Was A Planner

October 23, 2008

Some things are just so basic. So obvious. And yet, we sometimes seem to forget about them. In the world of advertising we are often up to our ears in cool designers, focus groups, and media choices that we forget the most basic aspect – human psychology. What makes us do what we do? I [...]

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Painfully Different Ideas

August 14, 2008

We’re out with the entire agency on a small island in the Stockholm archipelago. It’s amazing. We’re eating good food, drinking good wine and having talks about design, communication and the agency’s group dynamics. It’s becoming increasingly clear how painful a process it can be to produce ideas that are different. It’s painful, but ultimately, [...]

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Design Talks: Supercars of the late 60′s

August 4, 2008

On my new little section “Design Talks” I’ll look at some design case studies that interest me. First out is the supercars of the late 60′s and early 70′s. They are interesting for several reasons. The designs have sprung from technical innovations like the mid-engine layout, but are also politically inspired by the space age [...]

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Communication Driven by Design

June 24, 2008

In Cannes I got the question several times why I worked in the design business and not in the advertising business, and for how long I intend to stay. My answer was: I intend to stay with it forever. Regardless of how long I work in “the design business”, I will always keep design as [...]

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Cannes 2008 Day 2: Evening Talks

June 17, 2008

Dinner was an orgy on fabulous salt baked Sea Bass. Very nice. We had great food, great wine and great talk over dinner with the from Identity Works and Hyper Island delegates. Great people, smart people, and really nice people to hang out with. From there we went on to Martinez where we met up [...]

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Why Advertising Sucks

April 19, 2008

Advertising sucks because: 1. It gets in the way of useful or fun stuff. 2. It’s boring. 3. It’s pointless and non-strategic. (But quirky. Hey! Look at me!) 4. It doesn’t understand my needs and passions. 5. It thinks I’m a girl or a parent or something else that I’m not. 6. It speaks really [...]

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Is Our Agency Model Outdated?

April 8, 2008

My friend Nina wrote this post (in Swedish) about planning and the role of the planner. It’s a relevant discussion. Actually, it’s relevant to discuss every role of an agency in the light of the current changes in the media landscape. There are several possible ways to model an agency, but to make it simple [...]

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Flying, Fighting, Inspiration

April 6, 2008

Considering how our job as communicators is to reach people’s hearts and minds, it’s striking how isolated we are. We sit in our fancy glass offices, drive our fancy SUV’s, go to our fancy gyms and eat at our fancy restaurants. Is that perhaps why we keep repeating the same old ads over and over [...]

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Ogilvy on Advertising: "When Aeshines spoke, they said, ‘How well he speaks’. But when Demosthenes spoke, they said, ‘Let us march

March 24, 2008

The other day i wrote about Donny Deutsch’s book Often Wrong, Never in Doubt. Today I started flipping trough the pages written by another of advertising’s greats, David Ogilvy, in 1983. (*Interesting fact: Both Donny and his dad used to work for Ogilvy, and apparently Deutsch Sr. had a beef with David). Anyway, the two [...]

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The Power of Fifteen!

February 7, 2008

I wouldn’t proclaim myself “King” of power naps, but perhaps “Prince” or “Duke. Anyway, I’m pretty good at it. This article (in Swedish) talks about the launch of a new “awake”-pill to “cure” tiredness. Isn’t this so typically noughties (’00)? Pills, not therapy or coaching, against depression. Pills against being tired, not rest. In my [...]

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The Story of The iBuzz Bee-Wax Battery

January 20, 2008

This might turn out to a bit of a long one, so go grab a cup of coffee first if you wish. Done? Ok, let’s go. The other day I was struck by a perspective that I’ve touched upon before. Text. The renaissance of the copywriter. In a world of quick laughs and flashy web, [...]

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