Technology

Understanding Web Copy and Why it Will Cost You Big Bucks!

September 21, 2009

It was more than eleven years ago that I started my academic career at the M.Sc.-program for media technology at Linköping Institute of Technology. Way back then, the web was completely different, Google didn’t exist (it was actually founded the same year), and ICQ was the name of the game for communication. But it wasn’t [...]

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Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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“The School Web is Not Primarily a Matter of Communication…”

September 3, 2009

Thanks to all for your interest in yesterday’s post about Forsman & Bodenfors, Svenska Kyrkan, and Google. It led to many interesting conversations both in the comments of the post, on Twitter in my email inbox, on Facebook, and over the phone. Wasn’t quite prepared for that kind of response. So, thanks! Today I want [...]

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Forsman & Bodenfors and Svenska Kyrkan Don’t Know Google

September 1, 2009

If they only knew what a great idea they really had! Forsman & Bodenfors just came up with a new site for Svenska Kyrkan (The Church of Sweden) where you can submit your prayer to the site. The prayer is then keyworded on the site so that you can find other prayers on the same [...]

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What the World Will Look Like in 25 Years

September 1, 2009

When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from [...]

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