Television

Honesty’s New Concept for Halebop. Are You a Lover or Hater?

September 29, 2010

Last week we started rolling out the new concept for the Swedish youth mobile brand Halebop. The reactions that came back to us were as expected – mixed. It’s a love hate thing and very few inbetweens. And here’s a hint: Love-Hate-tension creates discussion. And what does it look like in concrete terms? Well – [...]

5 comments Read the full article →

Why Advertising Agencies Rule

March 24, 2010

Embrace Experience. Breath Innovation. Produce Intimately. Sure the world has changed. But I think it’s time to realize that we haven’t changed much. A couple of years ago I was one of the people running around screaming that the world was coming to an end, that the traditional advertising agency model was over and that [...]

5 comments Read the full article →

Blogs Are The Television of Our Time. Meet Foki.

February 15, 2010

After a hard night out on the town me and my friend went out for a cozy Valentine’s day walk on Södermalm. We started out with pizza (hey, we were out until 6 in the morning last night, give us a break), and went on to pick up a couple of semlor (if you ever [...]

3 comments Read the full article →

What Bill Clinton And Tiger Woods Could Learn From Amazing Ursula

February 12, 2010

“I did not have sex with that woman… miss Lewinsky” is not a good strategy. Why? Because it’s untrue. If you think back at the Clinton/Lewinsky-affair, the big issue wasn’t really that Bill was unfaithful, but rather that he kept lying himself into a corner. Tiger Woods did the same thing. In Sweden we have [...]

51 comments Read the full article →

Clownvertising, Terrorism, and Candy Cane Briefs

December 17, 2009

I‘ve always been interested in economics, because economics is a great way to model, measure and understand human behavior. In a TED-talk I watched over a bowl of indian curry (I got stuck alone in the office over lunch), Loretta Napoleoni explains the economics of terrorism and how it relates to the economics of the [...]

11 comments Read the full article →

Screw Awards. Here Comes Truth Knocking on Your Door.

October 21, 2009

Suddenly the news drop like a bomb. The big yearly price comparison on groceries organized by the National Penioners’ Association in Sweden was rigged by many of the store chains – and the one chain that usually wins was the worst offender. Suddenly no quirky traditional television commercial will help, because suddenly truth showed up [...]

1 comment Read the full article →

Selling Sears (or Åhléns) With Porn – a Thought Experiment

September 16, 2009

With traditional tag-along advertising, we force our way into peoples homes, or rather, we sneek our way in by way of real value. This has provided us with good reach by simply paying our way in, but it also has its disadvantages – we have to behave like the uninvited guests that we are. I [...]

5 comments Read the full article →

Forsman & Bodenfors and Svenska Kyrkan Don’t Know Google

September 1, 2009

If they only knew what a great idea they really had! Forsman & Bodenfors just came up with a new site for Svenska Kyrkan (The Church of Sweden) where you can submit your prayer to the site. The prayer is then keyworded on the site so that you can find other prayers on the same [...]

58 comments Read the full article →

Augmented Intelligence And 3 Other Ways of Saving The World (And The Music Industry) From The Internet

February 23, 2009

A few days after the fact I read this article on Realtid.se. The contents of the article are nothing jaw dropping. The comments on the article however, reflect the fact that so much of this discussion is taking place well outside the realm of relevance. People are talking about whether or not artists should be [...]

0 comments Read the full article →

Predictions And Afterthoughts

November 12, 2008

Times change, and it’s always easy to be smart when looking back. But when you’re back there, things are rarely that obvious. We can laugh at Bill Gates for saying that 640k of RAM is all anyone will ever need (or did he?), but predicting the future is a whole different ball game. An excellent [...]

0 comments Read the full article →

Television Is Dead

October 25, 2008

Well – not really, but at least it’s not as live and kickin’ as it claims. Here is why: During my years as a television analyst, there was something that always bothered me. It seemed to me that a lot of young people around me moved away from television in favor of conversational media like [...]

2 comments Read the full article →

Shame On (some of) You!

September 24, 2008

I’m not sure that everybody is taking the shift in the media landscape seriously. In Clay Shirky’s talk from 2005 that I showed you the other day, he’s talking about how the invention of the printing press sent us into a couple of hundred years of chaos, and how the internet is going to do [...]

1 comment Read the full article →

Death of Advertising, Take 5.

September 8, 2008

I know you’ve heard this before, but most communications people still seem incredibly campaign-focused. What about the continuous work? I believe we have to start seeing ourselves less as print-factories and more like managers, doing continuous work to keep our clients in the spotlight. It’s just like managing a celebrity. Think Samantha Jones. For one [...]

0 comments Read the full article →

Resumé TV From What Felt Like The 80′s

June 6, 2008

Our Swedish advertising newspaper Resumé are running a documentary about the Swedish advertising world. In the first episode they visited first the Swedish Consumers Association (advertising skeptics) and then the Advertising Association of Sweden (pro advertising). They also visited some Swedish politicians. What was noteworthy was the prevailing view of advertising as something that people [...]

0 comments Read the full article →

Winning

May 28, 2008

“Winning” is a concept that fascinates us humans. Especially men seem to be fascinated by it, and have been since we were still just mamals butting heads. But there are really three types of winning. The first type is when you compete with your friends, family, spouse, girl-/boyfriend, or even kids. Not a very rewarding [...]

6 comments Read the full article →

Old Projects of Mine: Crybaby Animated Television

May 17, 2008

I’m sitting here remembering some of the strange projects I’ve been involved in over the years. A few years ago we had this project starting up a animated television production company. Since television (we’re talking “regular television”, not film) must be fairly cheap, we went through all kinds of experiments to cut costs. The major [...]

0 comments Read the full article →

The Death of Web Agencies

May 10, 2008

A creative at one of Sweden’s biggest agencies insists that web production is heading the same way as film production. That advertising agencies will get treatments from several different web production companies and get to choose which agency will get to produce. I’m not so sure. First of all, in the sort term, demand for [...]

0 comments Read the full article →

TED

May 6, 2008

The agency that I do most of my work for is full of amazing people, but there is one person in particular that I feel a special appreciation for. A while back I remember him talking about TED. and how TED had been a huge inspiration for him. I didn’t think about it much at [...]

0 comments Read the full article →

Clay Shirky and The Giant Cognitive Surplus

May 6, 2008

I picked this clip up from Beta Alfa. It’s Clay Shirky, author of Here Comes Everybody, who speaks about the “giant cognitive surplus”. Watch it and marvel at facts like “An new Wikipedia could be created every week during the commercial breaks in television if people contributed instead of watching the commercials”. I am so [...]

0 comments Read the full article →

← Previous Entries