November 12, 2008
Times change, and it’s always easy to be smart when looking back. But when you’re back there, things are rarely that obvious. We can laugh at Bill Gates for saying that 640k of RAM is all anyone will ever need (or did he?), but predicting the future is a whole different ball game. An excellent [...]
Read the full article →
November 4, 2008
Media independence is a very worn term in marketing. It’s been hyped to the skies by agencies and advertising tutors all over the world, and considered the holy grail by many. They’re all wrong. Back in the day when media was equal to mass media and television networks could have 40% rating shares, talking about [...]
Read the full article →