Television

Heads Up Agencies, Here Comes Google TV Ads!

May 5, 2008

Google is in the Internet business, right? And if they are, you can imagine them talking down on television as a medium, right? But it’s just not Google’s way to do things. They never whine, bitch, or complain. Instead they attack. Google TV-ads is their latest product. It lets anyone with a valid credit card [...]

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Push & Pull in Strategic Symphony

May 5, 2008

Almost a year ago I wrote this post (in Swedish) on the topic of forcing your communication onto the consumer. When I rode my bike this morning I put some more thought into it. If we lift our binoculars to the horizon and try to do some planning for the future, we could do the [...]

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SBT – State Based Targeting

April 13, 2008

What is television? Really? Moving images? Is is broadcast infrastructure? I ask the question because the television broadcasters need to ask themselves just that question. What are they going to do in the future? What is the core of their business that they’re going to stick by when technology and behaviour changes? I ask the [...]

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Names that ZAG, or do they?

December 11, 2007

In my last post I mentioned ZAG. In talking about successful naming of brands ZAG takes 7 aspects into account, and while I agree on 6 of them one comes up short in my opinion, namely this one: “Names should be different from those of competitors”. In my opinion that is not enough. It needs [...]

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The Message is the Medium

November 6, 2007

I’m doing a quick browsing pass through my feeds again and of course, the live bloggings from Mark Zuckerberg’s keynote are hard not to read. We might be witnessing historical events here. The quote below is from Techcrunch’s blog: Zuckerberg: “Once every hundred years media changes. the last hundred years have been defined by the [...]

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