Television

Screw Awards. Here Comes Truth Knocking on Your Door.

October 21, 2009

Suddenly the news drop like a bomb. The big yearly price comparison on groceries organized by the National Penioners’ Association in Sweden was rigged by many of the store chains – and the one chain that usually wins was the worst offender. Suddenly no quirky traditional television commercial will help, because suddenly truth showed up [...]

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Selling Sears (or Åhléns) With Porn – a Thought Experiment

September 16, 2009

With traditional tag-along advertising, we force our way into peoples homes, or rather, we sneek our way in by way of real value. This has provided us with good reach by simply paying our way in, but it also has its disadvantages – we have to behave like the uninvited guests that we are. I [...]

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Forsman & Bodenfors and Svenska Kyrkan Don’t Know Google

September 1, 2009

If they only knew what a great idea they really had! Forsman & Bodenfors just came up with a new site for Svenska Kyrkan (The Church of Sweden) where you can submit your prayer to the site. The prayer is then keyworded on the site so that you can find other prayers on the same [...]

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Augmented Intelligence And 3 Other Ways of Saving The World (And The Music Industry) From The Internet

February 23, 2009

A few days after the fact I read this article on Realtid.se. The contents of the article are nothing jaw dropping. The comments on the article however, reflect the fact that so much of this discussion is taking place well outside the realm of relevance. People are talking about whether or not artists should be [...]

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Predictions And Afterthoughts

November 12, 2008

Times change, and it’s always easy to be smart when looking back. But when you’re back there, things are rarely that obvious. We can laugh at Bill Gates for saying that 640k of RAM is all anyone will ever need (or did he?), but predicting the future is a whole different ball game. An excellent [...]

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