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The Pain of Being an Ad Man

August 18, 2010

Life of an ad man may not be physically challenging (except for yoga class), but it can be quite psychologically tough. You pitch a lot and work really hard to get to deliver out what may seem like quite small units of product. Especially in the beginning, you can work for months and months only [...]

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Understanding Web Copy and Why it Will Cost You Big Bucks!

September 21, 2009

It was more than eleven years ago that I started my academic career at the M.Sc.-program for media technology at Linköping Institute of Technology. Way back then, the web was completely different, Google didn’t exist (it was actually founded the same year), and ICQ was the name of the game for communication. But it wasn’t [...]

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Lowe Brindfors Wrap-Up

September 18, 2009

Just a quick note on yesterday’s debacle. The article was written by Tobias Rydengren Rydergren based on an interview with me. It’s not incorrect in any way, and it’s well written and everything, I just want you to see it from that perspective. My texts can be found here on walternaeslund.com. The article quickly received [...]

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Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

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Is Spotify the Darth Vader of Music?

September 8, 2009

As Spotify launched their iPhone app, the crowd cheered. The talented SEO-expert (and comedian) Simon Sundén publishes the follwing graph of Spotify Premium sales that went viral amongst us nerds. Half us us thought is was true, and who knows, it may be. But even if this graphic joke isn’t true, it illustrates something quiet [...]

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Forsman & Bodenfors and Svenska Kyrkan Don’t Know Google

September 1, 2009

If they only knew what a great idea they really had! Forsman & Bodenfors just came up with a new site for Svenska Kyrkan (The Church of Sweden) where you can submit your prayer to the site. The prayer is then keyworded on the site so that you can find other prayers on the same [...]

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What the World Will Look Like in 25 Years

September 1, 2009

When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from [...]

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Top SEO-Presentation From Simon Sundén

August 31, 2009

Simon Sundén’s presentation on SEO was one of the best presentations of the entire SSWC-conference. Despite the fact that there was no projector for him to show his prepared presentation on, he still managed to present this fairly technical topic really well. Now his presentation is translated to English and presented on Slideshare. Oh, how [...]

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Cool! I Just Got Featured on the Slideshare Homepage!

August 29, 2009

I just got an email from Slideshare.com stating the following: Hey walternaeslund! Your presentation is currently being featured on the SlideShare homepage by our editorial team. We thank you for this terrific presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday. Congratulations! Have a Great Day!, – the SlideShare [...]

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Planner Must Read: Were You, Are You, or Will You Be?

July 9, 2009

Cover via Amazon With his new book called The Time Paradox, social psychologist Dr Philip Zimbardo lays out behavioral patterns of past-, present-, and future oriented personality types. It’s an incredibly simple, yet insightful theory he puts forth, and one which really highlights the weaknesses of our ordinary demographic segmentation of target groups. I would [...]

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Spotify Goes Mobile and Offline!

May 28, 2009

When I lectured at Stockholm School of Economics about the future of music and video I remember receiving a few critical questions about mobility: “What about when you’re mobile?”, “What about when you’re on a plane?”, “What about when you don’t have an internet connection?”. Ladies and gentlemen, here is your answer: And by the [...]

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Cut, Copy, Steal. But never lie.

May 19, 2009

Recently I was involved in a campaign that we blatantly stole from another very successful campaign. At least that is what some people say. Me, I would call it a remix. We mashed up a very successful idea with a different set of ingredients, contexts and spices and relaunched it with very open references to [...]

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Google’s New Move to Kill Facebook

April 22, 2009

Like Picasso, I paint in periods. While he had his periods like blue and pink, I have periods like the recent one on copyright policy, certain internet technologies, and psychology. If you are a long time reader of this blog, you might remember my Open Social and my Friend Connect periods. These are very exciting [...]

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It’s a War Between Conservatives And Innovators

April 18, 2009

I encourage everyone to cut out and frame today’s editorial in DN. It’s one of the strangest editorials I have read in a newspaper of a democratic country, and it will probably be worth money some day. Since it was an editorial, I actually considered cancelling my subscription. But then I read this article, which [...]

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A Guilty Pirate Bay Verdict Will Make us Look Like Idiots in The History Books

April 17, 2009

In about an hour we will know the verdict in the Pirate Bay-trials. Let’s hope that people are being smart about this. Because a guilty verdict would not be good for anyone. Especially not for art and artists. A guilty verdict would do little to boost sales. I believe we’ll see the opposite result. Darknets [...]

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Navel-Gazing Sunday With DDB, Dagens Media & Tewonder

April 12, 2009

Most of my time reading is spent on blogs. I still love picking up a magazine every now and then, and when I do my favorites are Fast Company, Monocle, and Guns & Ammo (just kidding about the last one). I rarely read the print versions of our local Swedish marketing press, but today I [...]

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Why Would I Want Google Docs Offline?

March 5, 2009

Part of what I love with Google Docs, Calendars, Gmail, etc is that I can work independently from what machine I’m currently on. But I can also loose my laptop on the bus without worrying about 1) data loss and 2) compromising sensitive data. This makes me sleep well at night. It seems to me [...]

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Telenor To Become Hero Of Internet Liberals?

March 3, 2009

The mobile telephony operator Telenor are being threatened by IFPI that they’re going to be taken to court if they don’t block The Pirate Bay for their customers. I guess taking TPB themselves to court is one thing (though counter productive), but taking Telenor to court? It will be interesting to see how far IFPI [...]

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Augmented Intelligence And 3 Other Ways of Saving The World (And The Music Industry) From The Internet

February 23, 2009

A few days after the fact I read this article on Realtid.se. The contents of the article are nothing jaw dropping. The comments on the article however, reflect the fact that so much of this discussion is taking place well outside the realm of relevance. People are talking about whether or not artists should be [...]

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Björn Rietz New CEO – A Promising New Beginning For The AAS.

February 18, 2009

Björn Rietz is the new CEO for the Advertising Association of Sweden. I guess I should comment on that. “The World is Changing” is perhaps one of the most worn out phrases in trend analysis. And it’s always true. But now, the rate of change for our context as marketing professionals act is extreme. Not [...]

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