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Ogilvy on Advertising: "When Aeshines spoke, they said, ‘How well he speaks’. But when Demosthenes spoke, they said, ‘Let us march

March 24, 2008

The other day i wrote about Donny Deutsch’s book Often Wrong, Never in Doubt. Today I started flipping trough the pages written by another of advertising’s greats, David Ogilvy, in 1983. (*Interesting fact: Both Donny and his dad used to work for Ogilvy, and apparently Deutsch Sr. had a beef with David). Anyway, the two [...]

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Nice Flippin’ Le Bureau

March 20, 2008

Very smart. Resumé writes that the Stockholm agency Le Bureau flip things around and invite clients to come pitch for them. Key smartness factors:1. They get publicity.2. They make themselves attractive. A recent study by writer-mega-talent Karin Moberg shows that in the personals, the majority of guys brag about themselves while women say what they [...]

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My Two Favorite Rock Videos

March 19, 2008

Blogged with the Flock Browser

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32% Of Prayers Deflected Off Passing Satellites

March 19, 2008

The Onion (America’s Finest News Source) has some fine news this morning: HOUSTON—According to an official NASA report released Saturday, nearly 32 percent of all prayers exiting Earth are deflected off satellites orbiting the planet—ultimately preventing the discharged requests for divine intervention from ever making it to the Gates of Heaven. “After impact with the [...]

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When I Leave The Ad-business…

March 18, 2008

…this is what I’m going to do: Check out the film. These guys are bad. They’re like a combination of fire fighter heroes and Oceans 11. Is someone working on a feature film script about this? Someone ought to. (Read more here) Blogged with the Flock Browser

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I Love Concepts

March 18, 2008

I walked passed some oatmeal in the store the other day. Organic oatmeal. It could of been designed in a nice package with a nice organic green color and an eco-sticker in the corner, but instead they’ve gone conceptual with the whole (and huge) organic product line-up. i ❤ eco. I think it works. Looking [...]

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New York Wrap Part 2: Afraid of Heights?

March 17, 2008

Blogged with the Flock Browser

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Vin, bakelser och Betsey Johnsson

March 10, 2008

Väldigt intressant att gå runt här. Både som reklamare, som vanlig kille och som livsnjutare. Det är faktiskt svårt att förklara för någon som inte varit här vad som är så fantastiskt, men det bara är det. Åk hit. Gårdagen spenderades med en massa promenerande. Mitt kontor var inte riktigt klart än, men det är [...]

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Don’t Word to Save The World

February 28, 2008

Why do people insist on writing texts in Word-format and attaching Word-documents to e-mail-documents? I mean, they’re all text aren’t they? If you want to send me a text, just send it. In an email. And if you want to do a layout of something, using the software of you’re choice of course (if you [...]

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Who Did This?!

February 7, 2008

This is just such an incredibly poor use of perfectly good space. These are for the workers union LO, and the black text translates into “strength”, “security”, “fairness”. Ugly, non-communicative, boring, ugly, non-communicative, boring… the list goes on. And this is for a client that actually has a lot of communicative potential!

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Forsman & Bodenfors can’t seem to get it up

January 23, 2008

I spoke the other day about my AAIIDAA model: (A)nticipation(A)ttention(I)nterest(I)nvolvement(D)esire(A)ction(A)lignment Let’s talk for a second about the first one – (A)nticipation: What on earth is going on with the Forsman&Bodenfors-website? It’s been under construction for a gazillion years already. Talk about building expectations. Especially when reading the accompanying text. This better be good. Or rather, [...]

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The Story of The iBuzz Bee-Wax Battery

January 20, 2008

This might turn out to a bit of a long one, so go grab a cup of coffee first if you wish. Done? Ok, let’s go. The other day I was struck by a perspective that I’ve touched upon before. Text. The renaissance of the copywriter. In a world of quick laughs and flashy web, [...]

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Viral Punishment is the New MAAS.

January 11, 2008

Today has been a day of expensive shopping, meetings and work. Right now I’m writing to you from the pool area of The Standard Hollywood, one of my favorite hotels in the world, sipping calmly on a watermelon Mojito. Nice. Wired is one of my favorite magazines. The latest issue was unusually good. I recommend [...]

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Zag!

December 11, 2007

Marty Neumeier is one of my favorite brand thinkers. His 2003 book The Brand Gap was a masterpiece in all it’s simplicity. Check out this presentation if you are to lazy to read: | View | Upload your own This years follow up ZAG is nothing less than brilliant. This book, sporting the best business [...]

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Why Spreading Viruses Is Not a Good Idea

November 20, 2007

Sophia at Spotify showed me this post today. When I first saw it I thought someone had just ripped it off a previous post on my blog. But then I read it and realized it was actually a pretty interesting text that elaborated further on the subject. Read it and ponder.

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Ja Stephen, men jag skriver inte fabrikationer om galna mördare!

October 16, 2007

Den här morgonen har kontoret varit upprättat på Wayne’s Coffee på Götgatan. Jag har skrivit, och jag kan ibland känna att jag behöver se “vanliga” människor (i betydelsen icke-reklamare) för att kunna skriva ordentligt. Det är precis som att jag behöver publik för att fatta vem jag skriver för och få flow i texten. Detta [...]

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Easy as a Sunday Afternoon

October 14, 2007

On a good note kan jag säga att det har varit en härligt kreativ stämning på Sofo-kontoret idag. Mycket sömn och sen en hel dag av tonlägesjakt. Visst – jag fick jobba på självaste guds vilodag men det var trevligt på något sätt ändå. Spotify stod för singer/songwriter-orgien.

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Två för en?

October 14, 2007

Jag slår upp söndagens DN och hittar följande två annonser tryckta på två stycken på varandra följande högersidor i ekonomidelen. Vid första anblicken stannade jag till och försökte förstå konceptet. Sen insåg jag att det var olika avsändare. Bara en fråga från en som är relativt ny i branschen – vad är byråarvodet för en [...]

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Är påfågelns tid förbi? (Ingen skugga över Peacock)

October 14, 2007

Om du längtar efter ett lättsamt inlägg kanske du skall läsa något av de tidigare. Det här är lite tungt kanske, men häng med! I fredags kom jag inte riktigt igenom hela min blogglista, men idag kom jag vidare till två inlägg som fångade mitt intresse. De fortsätter på diskussionen vi haft tidigare här på [...]

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Nu gör vi världen lite bättre. Let’s go!

October 12, 2007

För ett tag sen gick jag runt och lovade min omgivning att jag skulle skaffa mig en ny vana. Löftet jag gav var detta: För varje negativ sak som jag gnäller över eller klagar på måste jag hitta 5 saker som jag tycker är bra och kommentera dem också. Jag var nämligen så jävla trött [...]

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