truth

Honesty New Lead Agency for Stena Metall and Halebop!

June 1, 2010

It’s been an amazing past couple of weeks! Apart from the clients we already work with, we have now won not one, but two major long running pitches and are now the strategic lead agency for both Stena Metall and Halebop.Stena Metall is a big and extremely competent recycling company. In a world full of [...]

1 comment Read the full article →

Screw Awards. Here Comes Truth Knocking on Your Door.

October 21, 2009

Suddenly the news drop like a bomb. The big yearly price comparison on groceries organized by the National Penioners’ Association in Sweden was rigged by many of the store chains – and the one chain that usually wins was the worst offender. Suddenly no quirky traditional television commercial will help, because suddenly truth showed up [...]

1 comment Read the full article →

Lowe Brindfors Copy the Forsman & Bodenfors SEO Mistakes

September 15, 2009

Last week I wrote about how Forsman & Bodenfors don’t understand how the internet works. In absolute terms, the description was fair, but in relative terms, they are not worse than most of the advertising business. Yesterday we got another painfull piece of evidence to that effect. I’m talking about the brand new website of [...]

76 comments Read the full article →

SAAB just got interesting.

June 16, 2009

It’s now official. Supercar maker Koenigsegg buys Saab and turns the sleepy techy brand into something completely different. Because even tough Saab has had a sporty aura over it, and a reputation as a fun car to drive, it has had kind of a geeky aroma as well. Koenigsegg adds flair to it, and one [...]

0 comments Read the full article →

See My Opening Keynote at Esomar WM3 2009!

April 6, 2009

Last week I announced that I will be speaking at the Bring Dialogue Conference this summer, a speaking opportunity that I’m very excited about. Today I’m proud to announce that I will also be making the opening keynote adress at the Esomar WM3 Conference to be held Sweden this year. At the Clarion Sign Hotel [...]

1 comment Read the full article →

3 Ways of Striking Out in a Social Media Pitch

February 26, 2009

Strike 1. The first and perhaps the most important mistake in social media is to start out with what you want to say rather than what engages people. Sure, you might be on strategy with your message, but nobody will talk about it. You can’t take the classic advertising agency approach and buy yourself in, [...]

2 comments Read the full article →

Björn Rietz New CEO – A Promising New Beginning For The AAS.

February 18, 2009

Björn Rietz is the new CEO for the Advertising Association of Sweden. I guess I should comment on that. “The World is Changing” is perhaps one of the most worn out phrases in trend analysis. And it’s always true. But now, the rate of change for our context as marketing professionals act is extreme. Not [...]

2 comments Read the full article →

The Undercover Educator

August 21, 2008

I think that sometimes, we’re over-analyzing and under-synthesizing. We’re reading all these complicated books, finding advanced psychological explanations or statistical correlations. Sometimes old truths just need a dead simple but inspirational explanation to be interesting and valuable. On some trip I went on a while back I bought a book in the airport bookstore. The [...]

3 comments Read the full article →

Often Wrong, Never in Doubt

August 7, 2008

Three years ago, advertising zillionaire Donny Deutsch wrote a book called “Often Wrong Never In Doubt”. And even though he perhaps didn’t mean it in the way I’m going to describe it here, I think it may describe one of the more profound truths of advertising today. Not least in Sweden. If you think about [...]

0 comments Read the full article →

Communication Driven by Design

June 24, 2008

In Cannes I got the question several times why I worked in the design business and not in the advertising business, and for how long I intend to stay. My answer was: I intend to stay with it forever. Regardless of how long I work in “the design business”, I will always keep design as [...]

0 comments Read the full article →

Brand Attraction

May 5, 2008

Why am I so obsessed with this business of brands and communication? And exactly what is it that I’m doing? I’ve put a lot of thought into it, and I think I’ve figured it out. I’m in the business of Brand Attraction. When I think about it, that’s really what it boils down to. So [...]

1 comment Read the full article →

The Truth About The Yellow Party Popper Gun Ice Cream Truck

May 4, 2008

People have asked me where I got the Party Popper guns, and when I tell them they don’t believe me. So here it is – the truth: I got them from a yellow ice cream truck outside a club downtown Los Angeles. It’s true. Here is the picture to prove it.

1 comment Read the full article →