August 21, 2008
I think that sometimes, we’re over-analyzing and under-synthesizing. We’re reading all these complicated books, finding advanced psychological explanations or statistical correlations. Sometimes old truths just need a dead simple but inspirational explanation to be interesting and valuable. On some trip I went on a while back I bought a book in the airport bookstore. The [...]
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August 7, 2008
Three years ago, advertising zillionaire Donny Deutsch wrote a book called “Often Wrong Never In Doubt”. And even though he perhaps didn’t mean it in the way I’m going to describe it here, I think it may describe one of the more profound truths of advertising today. Not least in Sweden. If you think about [...]
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