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What Bill Clinton And Tiger Woods Could Learn From Amazing Ursula

February 12, 2010

“I did not have sex with that woman… miss Lewinsky” is not a good strategy. Why? Because it’s untrue. If you think back at the Clinton/Lewinsky-affair, the big issue wasn’t really that Bill was unfaithful, but rather that he kept lying himself into a corner. Tiger Woods did the same thing. In Sweden we have [...]

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Friends, vanity and Nova Barakel

August 13, 2009

There is a funny discussion going on about how people were fooled by the fictional Nova Barakel, who was really a marketing product for a new novel. Some people insist that you should only have “real friends” on FB, and not let people like this in, most seem to agree that this is really bad [...]

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Planner Must Read: Were You, Are You, or Will You Be?

July 9, 2009

Cover via Amazon With his new book called The Time Paradox, social psychologist Dr Philip Zimbardo lays out behavioral patterns of past-, present-, and future oriented personality types. It’s an incredibly simple, yet insightful theory he puts forth, and one which really highlights the weaknesses of our ordinary demographic segmentation of target groups. I would [...]

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Think Twice Before Even Dreaming About Using IPRED. Or Associating With Anyone Doing It.

April 5, 2009

We are now starting to see the effects of the Swedish IPRED-law, which states that copyright holders can go after individuals downloading protected content. Apparently, Swedish internet traffic has now dropped by nearly half. And since when is that a good thing? I thought traffic was valuable? I believe that you can never be quite [...]

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The Bar Brawl of The Swedish Twittersphere

February 6, 2009

It all started when the fashion brand Acne started following Fredrik Wass of Bisonblog fame on Twitter. Fredrik felt spammed and wrote a heated post on his blog. Jesper Åström responded at his Online PR-blog. In essence he made very good points i think, but his angle was all crooked. Instead of heading into a [...]

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WordPress.tv

January 19, 2009

If you are like me, and appreciate visual resources, you might want to check out WordPress TV. It’s a visual resource for everything WordPress. And we all love WordPress, don’t we!

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The Message is The Meaning, Or is It?

August 7, 2008

A few Swedish blogs (here they are 1, 2, 3) have spent some time discussing if advertising needs a message. I believe it was all sparked by this article by Paul Feldwick. For those of you who can’t read Swedish (don’t worry, we’re only 9 million people), I can just quickly recap the discussion: They [...]

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Often Wrong, Never in Doubt

August 7, 2008

Three years ago, advertising zillionaire Donny Deutsch wrote a book called “Often Wrong Never In Doubt”. And even though he perhaps didn’t mean it in the way I’m going to describe it here, I think it may describe one of the more profound truths of advertising today. Not least in Sweden. If you think about [...]

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Resumé TV From What Felt Like The 80′s

June 6, 2008

Our Swedish advertising newspaper Resumé are running a documentary about the Swedish advertising world. In the first episode they visited first the Swedish Consumers Association (advertising skeptics) and then the Advertising Association of Sweden (pro advertising). They also visited some Swedish politicians. What was noteworthy was the prevailing view of advertising as something that people [...]

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Old Projects of Mine: Crybaby Animated Television

May 17, 2008

I’m sitting here remembering some of the strange projects I’ve been involved in over the years. A few years ago we had this project starting up a animated television production company. Since television (we’re talking “regular television”, not film) must be fairly cheap, we went through all kinds of experiments to cut costs. The major [...]

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Clay Shirky and The Giant Cognitive Surplus

May 6, 2008

I picked this clip up from Beta Alfa. It’s Clay Shirky, author of Here Comes Everybody, who speaks about the “giant cognitive surplus”. Watch it and marvel at facts like “An new Wikipedia could be created every week during the commercial breaks in television if people contributed instead of watching the commercials”. I am so [...]

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The Invisible Internet

May 5, 2008

Perhaps one day we’ll laugh at the fact that we once had something called a “web browser”. Maybe it will sound just as stupid as having a generic “electricity browser” where you can choose from “light”, “hair dryer”, and “vacuum cleaner”. I don’t know. Let me elaborate: What do you use the web for? Personally [...]

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Heads Up Agencies, Here Comes Google TV Ads!

May 5, 2008

Google is in the Internet business, right? And if they are, you can imagine them talking down on television as a medium, right? But it’s just not Google’s way to do things. They never whine, bitch, or complain. Instead they attack. Google TV-ads is their latest product. It lets anyone with a valid credit card [...]

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Join The Conspiracy

April 29, 2008

When we aired the first set of Join The Conspiracy WeSC commercials that we shot in Stockholm, we were harshly criticized by the advertising community. How could we make something that didn’t make sense?!?! People were angry. People were mocking us. But the films turned out to be immensely successful on MTV and delivered way [...]

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Och deras namn betyder… avvikelse.

April 14, 2008

Anomaly är världens mest innovativa kommunikationsbyrå om man får tro tidningen Fast Company’s lista över världens mest innovativa företag. (De är på plats 24. Designbyrån IDEO är på plats 5 men är mer inriktade på industridesign). På samma lista är Google nummer ett och Apple nummer två, så det är ingen brist på konkurrens. Varför [...]

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We Beat Adidas & Puma

March 28, 2008

Apparently we won the people’s choice award in Dagens Media for most brand building campaign for WeSC against Adidas by 180 Amsterdam and Puma. Fun! We also did a few crying ones with Jason Lee and some other amazing people (love you all). I’ll show you those next week if you haven’t seen them yet [...]

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Web 4.0

March 25, 2008

Oh, and by the way – if any of you really want to know what Web 3.0 is, click here.Thanks Sophia for helping me find the answer. Blogged with the Flock Browser

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New York-reklam och fruktsallad

March 10, 2008

in Jag konstaterar att mycket reklam här är riktigt dålig. Mycket medicinsk reklam som är lång i oändlighet och ägnar halva tiden, vilket lagen kräfver, åt att lista bieffekterna. Mycket krängig reklam. Men också mycket bra reklam. Man känner en helt annan stolthet över att driva verksamhet, en helt annan anda av att bygga och [...]

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Vad har hänt med din blogg?!

February 26, 2008

Gud vad jag har fått mycket kritik på sistone för att min blogg gått från att prata om brainy-techy-cooly-brandy-ad-stuff till att prata om galna utekvällar, rävar utanför Berns och färgen på mina strumpor. Jag har svarat de flesta av er direkt, men tänkte iallafall ha ett litet svar här på bloggen också. – Dels har [...]

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Idag tar jag fram stora sågen

February 26, 2008

Kan någon förklara de här kampanjerna/designlösningarna för mig? Vi börjar med Försvarets Hudsalva: Jag har själv jobbat med en strategi för det här varumärket när jag gick på Berghs. Den handlade om att förvalta känslan av original, göra produkten mer användbar och förflytta den känslomässigt. Jag är fortfarande väldigt nöjd med den strategin vi tog [...]

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