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The Day Google Crashed.

February 24, 2009

Google crashed on me today. Or at least Gmail did. This is not good. I rely on Google to take care of my stuff, and reliability is their killer app. No more backups, worries or hassles. It just works. So when it crashes, it’s bad. Not so much because of the actual harm done, but [...]

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Björn Rietz New CEO – A Promising New Beginning For The AAS.

February 18, 2009

Björn Rietz is the new CEO for the Advertising Association of Sweden. I guess I should comment on that. “The World is Changing” is perhaps one of the most worn out phrases in trend analysis. And it’s always true. But now, the rate of change for our context as marketing professionals act is extreme. Not [...]

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The New Forsman & Bodenfors Site Review

February 11, 2009

A little over a year ago I wrote about the Forsman&Bodenfors site that never seemed to air. And now, finally, it has. The lesson that I talked about back then was that polishing and polishing on your product, and not getting it out there is fatal in times of rapid change. I also quoted Guy [...]

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The Bar Brawl of The Swedish Twittersphere

February 6, 2009

It all started when the fashion brand Acne started following Fredrik Wass of Bisonblog fame on Twitter. Fredrik felt spammed and wrote a heated post on his blog. Jesper Åström responded at his Online PR-blog. In essence he made very good points i think, but his angle was all crooked. Instead of heading into a [...]

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The Twitter Pitch Revisited

February 6, 2009

I wrote yesterday about the Twitter Pitch. In the US, where Twitter has a firmer grip, this is already happening. Check out for example this post from about six months ago. And of course, this doesn’t just apply to the “elevator pitch situation”, but to press releases, job applications or anything else where noise is [...]

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The Elevator Pitch is Dead. Enter The Twitter Pitch.

February 5, 2009

– “What’s your elevator pitch”? I hear the words of my mentor ringing in my ear. – Well… errhm… let me get back to you on that. I wander off in the office thinking about how to compress my story into a six floor elevator ride. In my head, of course, it’s quite complex with [...]

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Seesmic’s Got Me Hooked. I Think.

January 25, 2009

So, Seesmic has my attention. What du you think of this Twitter-ish video service. Either it’s an amazing way to build relationships or it’s TOO intimate and will meet the same fate as video-calls on 3G-phones. (At least here in Sweden, video-calls are just dead). But so far I’m intrigued. This seems really cool to [...]

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Being Efficient in an Economic Downturn

January 14, 2009

Rock n’ roll is dead, order and neatness is here. The economic downturn puts us all in a different spot. And what does it mean for our business? Well, reason would suggest two things – first, people will need to change their priorities. New business will be a tougher job, and there will be less [...]

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Dear Spotify, Walter Loves Music Too, But Would Also Love To SHARE Music.

December 29, 2008

I’ve given some thought to Spotify over the past few days, and here are some of my thoughts. Perhaps I’m wrong and Spotify has gone social after all. But not in the spheres where I move and socialize. And I have tried to spark some collaboration and social behavior without success. These thoughts build upon [...]

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Is IR The Killer Marketing App of Social Media?

December 26, 2008

Ok. Granted, I keep pushing all these “killer apps”. Last time it was honesty, this time internal relations (IR). But I really think this is worth looking into. And honesty has a great deal to do with it. A while back I wrote about how the breakdown of privacy leads to a better society and, [...]

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Will The Death of Privacy Make The World A Better Place?

November 12, 2008

Some things in life are just taken for granted and are rarely questioned. Privacy is one of those things. It’s implicitly agreed upon by everybody that privacy is a good thing, and that maintaining personal integrity is one of the major challenges of web 2.0. I would like to question this. Let’s go back to [...]

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Bubble Mania, Design For The Conversation Age

October 21, 2008

One of my favorite blogs, Mashable, had a special feature the other day about the use of cartoon bubbles in web design. And it’s absolutely no joke – they are everywhere. It’s ridiculous really once you realize exactly how generic this design element really is. I guess it’s about denoting conversation. Or is it a [...]

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Bubble Mania, Design For The Conversation Age

October 20, 2008

One of my favorite blogs, Mashable, had a special feature the other day about the use of cartoon bubbles in web design. And it’s absolutely no joke – they are everywhere. It’s ridiculous really once you realize exactly how generic this design element really is. I guess it’s about denoting conversation. Or is it a [...]

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The Invisible Internet

May 5, 2008

Perhaps one day we’ll laugh at the fact that we once had something called a “web browser”. Maybe it will sound just as stupid as having a generic “electricity browser” where you can choose from “light”, “hair dryer”, and “vacuum cleaner”. I don’t know. Let me elaborate: What do you use the web for? Personally [...]

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Agencies: Forget Web 3.0. At least for now.

March 25, 2008

I went for a walk yesterday in the spring sun of Södermalm with Carl Waldecrantz from Superstrikers. We discussed Web 3.0 and the dangers of that concept. Everyone wants to claim it. I’ve heard it several times now. F&B for one mentioned it for their new site which has been “coming soon” now for longer [...]

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Hörni’ flashtöntar! Skärp er!

September 3, 2007

Att ha en flashig flashsajt är hopplöst töntigt, att ha en umärkt blogg som till exempel Åkestam Holst känns betygligt trevligare. Men känns inte det lite last season också då kanske? Här är några alternativ: Alternativ 1, Whitespacing:Eller White Labeling, som är den korrekta termen, kanske kan vara något för just dig?Vore det inte tufft [...]

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