November 5, 2008
Imagine that you are an advertising agency and that you’re approached by a client with a brief. Now imagine that you’re advertising agency is made up of a certain set of people with certain skills, and that these people cost you a certain amount of money regardless of what they produce. Now imagine what you’ll [...]
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November 4, 2008
Media independence is a very worn term in marketing. It’s been hyped to the skies by agencies and advertising tutors all over the world, and considered the holy grail by many. They’re all wrong. Back in the day when media was equal to mass media and television networks could have 40% rating shares, talking about [...]
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