Every gold rush has it’s opportunists. The gold rush of viral marketing is no exception. Before we leave the gold rush phase and move into a more mature market, agencies will keep running around waving YouTube views in the faces of marketing managers to show off how creative they are. But are they really? There […]
After a hard night out on the town me and my friend went out for a cozy Valentine’s day walk on Södermalm. We started out with pizza (hey, we were out until 6 in the morning last night, give us a break), and went on to pick up a couple of semlor (if you ever […]
“I did not have sex with that woman… miss Lewinsky” is not a good strategy. Why? Because it’s untrue. If you think back at the Clinton/Lewinsky-affair, the big issue wasn’t really that Bill was unfaithful, but rather that he kept lying himself into a corner. Tiger Woods did the same thing. In Sweden we have […]
I‘ve always been interested in economics, because economics is a great way to model, measure and understand human behavior. In a TED-talk I watched over a bowl of indian curry (I got stuck alone in the office over lunch), Loretta Napoleoni explains the economics of terrorism and how it relates to the economics of the […]
This isn’t brand new by any standards, but it reminds me (and perhaps you) that sometimes, bad ass is just… bad ass. The Subaru also seems to carry a bit more fun & punch than those german Volkmobiles, wouldn’t you say? Thanks to Juha for sharing.
It’s late Friday. Can’t imagine a better video for an ad man to start out his weekend with than this one:
We may have some exciting news in store for you for tomorrow, so today is a non-writing-all-working day. Instead I’ll show you my favorite clip from my favorite sport, which was posted on my favorite web service by one of my favorite tweeps. Enjoy.
I‘ve done quite a bit of thinking about how the social web will make the world a better place. I’ve written about it, and also lectured about the social web, good, and evil. So when a talk by Evgeny Morozov popped on TED on the topic of how the net aids dictatorships, I was naturally […]
With traditional tag-along advertising, we force our way into peoples homes, or rather, we sneek our way in by way of real value. This has provided us with good reach by simply paying our way in, but it also has its disadvantages – we have to behave like the uninvited guests that we are. I […]
I love to theorize about social behavior and how it relates to our behavior on the internet. But sometimes I get the urge to be just a little more practical about things. How can we actually use all this theory? Before we dig into what I call The Hang Glider Theory, let’s gossip a little. […]
If they only knew what a great idea they really had! Forsman & Bodenfors just came up with a new site for Svenska Kyrkan (The Church of Sweden) where you can submit your prayer to the site. The prayer is then keyworded on the site so that you can find other prayers on the same […]
When I went to ad-school I felt that the school was in many respects molding people into replicas of what ad-people were supposed to be. Now I feel that this is perhaps about to change. The other day I got interview questions from Hyper Island regarding digital trends, and today I got another question from […]
Simon Sundén’s presentation on SEO was one of the best presentations of the entire SSWC-conference. Despite the fact that there was no projector for him to show his prepared presentation on, he still managed to present this fairly technical topic really well. Now his presentation is translated to English and presented on Slideshare. Oh, how […]
I just got an email from Slideshare.com stating the following: Hey walternaeslund! Your presentation is currently being featured on the SlideShare homepage by our editorial team. We thank you for this terrific presentation, that has been chosen from amongst the thousands that are uploaded to SlideShare everday. Congratulations! Have a Great Day!, – the SlideShare […]
Today the “Sweden’s most swedish job”-campaign that I was involved in with Syrup Sthlm and Bizkit earlier this year came to an end. Calle Engström, who has been traveling around Sweden blogging, filming and tweeting about his experience, arrived to Stockholm and the STF hostel Af Chapman after posting 82 YouTube-films, 371 blog posts and […]
If you break something, you fix it. If only United Airlines would have had this moral policy when they broke Dave Carroll’s Taylor guitar, they wouldn’t have suffered. But they did. Oh, they did. Because creative people aren’t like ordinary people. They don’t fight back with legal action that huge and rich organizations can defend […]
Cover via Amazon With his new book called The Time Paradox, social psychologist Dr Philip Zimbardo lays out behavioral patterns of past-, present-, and future oriented personality types. It’s an incredibly simple, yet insightful theory he puts forth, and one which really highlights the weaknesses of our ordinary demographic segmentation of target groups. I would […]
If anyone of you have any doubts about the effect of knowing your way around behavioral psychology when dealing with communication, watch this!
After digging through everything I have been able to get my hands on about Google Wave, I’m in awe. This to me changes the game completely. I am not even going to begin trying to explain what Wave is (others have done so already), but trust me, it’s extremely cool. And ambitious. I love it. […]
When I lectured at Stockholm School of Economics about the future of music and video I remember receiving a few critical questions about mobility: “What about when you’re mobile?”, “What about when you’re on a plane?”, “What about when you don’t have an internet connection?”. Ladies and gentlemen, here is your answer: And by the […]