Planner Discussions Missing The Point

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There is a bit of discussion going on right now about what is relevant to measure in advertising. Some are claiming that only ROI is relevant, while others defend measuring intermittently and on different parameters like recall and recognition. So, who is right? Well – I would love to agree with the “only ROI is […]

If Tony Robbins Was A Planner

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Some things are just so basic. So obvious. And yet, we sometimes seem to forget about them. In the world of advertising we are often up to our ears in cool designers, focus groups, and media choices that we forget the most basic aspect – human psychology. What makes us do what we do? I […]

Bubble Mania, Design For The Conversation Age

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One of my favorite blogs, Mashable, had a special feature the other day about the use of cartoon bubbles in web design. And it’s absolutely no joke – they are everywhere. It’s ridiculous really once you realize exactly how generic this design element really is. I guess it’s about denoting conversation. Or is it a […]

Bubble Mania, Design For The Conversation Age

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One of my favorite blogs, Mashable, had a special feature the other day about the use of cartoon bubbles in web design. And it’s absolutely no joke – they are everywhere. It’s ridiculous really once you realize exactly how generic this design element really is. I guess it’s about denoting conversation. Or is it a […]

Digital Design Is Still a Child

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Humanity has been pretty good at graphic design for quite some time now (though we may have called it something else early on). The same goes for packaging design. Sure there have been plenty of innovations along the way such as the printing press, photography and modern day packaging technology, but still. I guess you […]

Communication Driven by Design

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In Cannes I got the question several times why I worked in the design business and not in the advertising business, and for how long I intend to stay. My answer was: I intend to stay with it forever. Regardless of how long I work in “the design business”, I will always keep design as […]

Cannes Countdown: T Minus 3 Days

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We just passed midnight and it’s now thursday. That means Walter is entering special preparation mode for Cannes coverage. Lift off is now three days away. Camera? Check.Video Camera? Check.Ultra bloggable Macbook Air? Check. All you have to do now is flinch, and I’ll be on you like a hawk. Walter Naeslund will miss nothing […]

TED

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The agency that I do most of my work for is full of amazing people, but there is one person in particular that I feel a special appreciation for. A while back I remember him talking about TED. and how TED had been a huge inspiration for him. I didn’t think about it much at […]

The Invisible Internet

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Perhaps one day we’ll laugh at the fact that we once had something called a “web browser”. Maybe it will sound just as stupid as having a generic “electricity browser” where you can choose from “light”, “hair dryer”, and “vacuum cleaner”. I don’t know. Let me elaborate: What do you use the web for? Personally […]

Join The Conspiracy

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When we aired the first set of Join The Conspiracy WeSC commercials that we shot in Stockholm, we were harshly criticized by the advertising community. How could we make something that didn’t make sense?!?! People were angry. People were mocking us. But the films turned out to be immensely successful on MTV and delivered way […]

OpenSocial är en självklar utveckling

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Att Google grupperar sina trupper för att förgöra Facebook förvånar väl ingen. Speciell nu efter att Microsoft fick vara med och leka, men inte Google. Men jag tror faktiskt att det snarare är en fråga om filosofi här där Google är Jedi och Facebook är Sith. Jag skrev för en tid sen om det här […]

"Vi borde göra något på nätet också!"

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Jag vet. Jag brukar säga att Internet inte är ett medium, utan en infrastruktur. Som en väg. Men den beskrivningen är inte särskilt användbar. Mer användbart är att se Internet en grupp av medier. Jag menar – You Tube är väl snarare en form av TV än en interaktiv tjänst? Visst, du kan betygssätta och […]

Lite lösa tankar om reklamens död.

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En klok reklamare som heter Nina har en blogg med många gånger fler läsare än min blygsamma skapelse. Hon håller dessutom på att lägga ner den, och jag försöker stoppa henne. Hursomhelst – i en kommentar till föregående inlägg skriver hon att reklam och innehåll kommer integreras och bli ett. Japp. Vår traditionella uppdelning mellan […]

 
 
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