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Thoughts on Apple and Communicative Design

May 26, 2008

I entered a discussion on one of my previous posts about product design, and I’ll post some of my answers here as a regular post for all of you who don’t delve into the comments regularly: Things are always infinitely more complex than any descripition. Such is the nature of information and knowledge. Simplification is [...]

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Join The Conspiracy

April 29, 2008

When we aired the first set of Join The Conspiracy WeSC commercials that we shot in Stockholm, we were harshly criticized by the advertising community. How could we make something that didn’t make sense?!?! People were angry. People were mocking us. But the films turned out to be immensely successful on MTV and delivered way [...]

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We Beat Adidas & Puma

March 28, 2008

Apparently we won the people’s choice award in Dagens Media for most brand building campaign for WeSC against Adidas by 180 Amsterdam and Puma. Fun! We also did a few crying ones with Jason Lee and some other amazing people (love you all). I’ll show you those next week if you haven’t seen them yet [...]

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Three Time World Air Guitar Champion Ed Leigh

February 11, 2008

Two of our WeSC Headphone-vids just hit YouTube. This one is my favorite: Directed by Mattias Montero, produced by Social Club, creative direction by me – whoopie!Two more to come. And perhaps a couple of surprises. Stay tuned.

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Monday is Hat Day

February 11, 2008

Monday! Outfit of the day day! Today we’re sporting a hat and T from Filippa K, furry scarf from Prada, zip-up sweater from WeSC, coat and shoes from Marc Jacobs, belt from Urban Outfitters, jeans from Acne.

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Sunday, I love you! And Sara. And Karl. Not so much the semla ad.

February 10, 2008

SundaaaayyyyY! I Love Sundays! This is the Sunday love outfit (Hat and scarf from Filippa K, Leather jacket from Whyred, striped hoodie from American Apparel, T-shirt from Marc by Marc, jeans from WeSC, belt, gloves and sneakers all from Marc Jacobs. I love him.): First stop – jazz brunch with my good friend and personal [...]

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Saturday and The Mirror Conspiracy

February 9, 2008

Good morning! Let’s take it from the top.This is outfit of the day!(Hat from Marc Jacobs, scarf from a Manhattan street salesman, leather jacket from Whyred, hoodie from American Apparel, jeans from WeSC). Dressed to kill. Now off for breakfast with “queen of words” miss K. (If this girl goes into journalism it will be [...]

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Outfit of the Day!

February 8, 2008

Hat from Filippa K, Glasses from Tom Ford, Coffee from String, Jacket from WeSC, Glowes from Marc Jacobs, Heavy knit cardigan from Filippa K, T-shirt from Marc Jacobs, Jeans from Ernest Sewn, Shoes from Converse, Envelope in pocked from Avanza. For lunch I also had this special accessory:

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A Strange Winter Night in Stockholm

February 6, 2008

There is something about Swedes. We sit outside in the middle of the winter if there is just the slightest possibility and an infrared warmer. Anyway, this particular night we had tea at East (outside of course). Me and Carl were so tired we were really not very good company to WeSC marketing genious Hanna. [...]

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Saturday. Let’s clean this puppy up!

February 2, 2008

Outfit of the day:Robe from ex girlfriend.Boxers from WeSC.Cleaning equipment.

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Stories from LA-LA-Land.

January 31, 2008

Some new shots from the WeSC-shoot in Los Angeles just came in. I tried to keep one eye closed at all times. That’s the “reality”-eye. My “fantasy”-eye was opened the whole time. All these people are just super amazing. Tigra (from L’Trim, remember?) is cooler than all of us together. And this is the fantastic [...]

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Jag är inte bara copywriter…

November 2, 2007

Igår utmanades jag i pistolskytte av de stora mästarna från WeSC och Starcom. Guldmedaljen hänger nu fint på väggen. Don’t Mess With Texas.

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Kung Konrad

August 22, 2007

Det finns virtuoser inom alla konstarter. Presshantering är inget undantag. Alla pratar om att “walk the talk” och “live the brand”, men det är inte ofta man hör någonting annat än inrepeterade mediatränade automatsvar. Men ibland så träder en virtuos upp på scenen. Jag slår upp SvD på webben och läser om F&B’s nya koncept [...]

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Vi kanske bara skall ha en packshot med texten "Det här är en kräm för tänderna"?

August 21, 2007

God middag från Skärgården. För er nytillkomna (en ansenlig mängd senaste dagarna. Är ni tillbaka från semestrarna kanske?) får jag väl börja med att berätta att byrån nu är installerad på Omega 42:an Aniara, och håller till i Stockholms Skärgård. Och idag skall vi idka lite svängningsdämpning. Vad är nu detta? Jo, i vår värld [...]

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Marketing by Party!

June 16, 2007

Jag har nog inte riktigt förstått varumärket WeSC full ut förrän igår. Många varumärken har kändisar kopplade till sig och sponsrar dem, men WeSC har inte några. De har aktivister istället. Sponsrade kändisar om man så vill, men till skillnad från hur det ofta är annars har dessa människor en genuin kärlek till varumärket. Är [...]

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Jag glömde säga en sak

June 14, 2007

Och det är det här:De senaste dagarna har jag träffat Droga 5, Cunning, BBH och Mother här i New York. Jag har pratat om min reklam, visat exempel och låtit dem tjuvkika på vad vi gör för WeSC. Tror ni att jag någon gång fick frågan om jag inte gjort någon vanlig reklam? (Svaret är [...]

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