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Thoughts on Apple and Communicative Design

May 26, 2008

I entered a discussion on one of my previous posts about product design, and I’ll post some of my answers here as a regular post for all of you who don’t delve into the comments regularly: Things are always infinitely more complex than any descripition. Such is the nature of information and knowledge. Simplification is [...]

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Join The Conspiracy

April 29, 2008

When we aired the first set of Join The Conspiracy WeSC commercials that we shot in Stockholm, we were harshly criticized by the advertising community. How could we make something that didn’t make sense?!?! People were angry. People were mocking us. But the films turned out to be immensely successful on MTV and delivered way [...]

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We Beat Adidas & Puma

March 28, 2008

Apparently we won the people’s choice award in Dagens Media for most brand building campaign for WeSC against Adidas by 180 Amsterdam and Puma. Fun! We also did a few crying ones with Jason Lee and some other amazing people (love you all). I’ll show you those next week if you haven’t seen them yet [...]

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Three Time World Air Guitar Champion Ed Leigh

February 11, 2008

Two of our WeSC Headphone-vids just hit YouTube. This one is my favorite: Directed by Mattias Montero, produced by Social Club, creative direction by me – whoopie!Two more to come. And perhaps a couple of surprises. Stay tuned.

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