Writing

Rich Nadworny on Honesty at The Digital Strategy Blog

February 13, 2010

Don’t believe everything I say, also check out Rich Nadworny’s post on our advertising agency Honesty at the Digital Strategy Blog. Thanks for writing Rich! /W.

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Latest Honesty Report + Join WalterNaeslund.Club

October 12, 2009

Haven’t been writing much lately. Things changed pretty rapidly at the agency, and suddenly my writing habits had to give way to meetings and pitch-work. It might also be a poor excuse for a bad case of writers block. I’m not sure. From a work day where I was the only full time employee at [...]

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Jean Claude van Robot

September 30, 2009

We may have some exciting news in store for you for tomorrow, so today is a non-writing-all-working day. Instead I’ll show you my favorite clip from my favorite sport, which was posted on my favorite web service by one of my favorite tweeps. Enjoy.

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Understanding Web Copy and Why it Will Cost You Big Bucks!

September 21, 2009

It was more than eleven years ago that I started my academic career at the M.Sc.-program for media technology at Linköping Institute of Technology. Way back then, the web was completely different, Google didn’t exist (it was actually founded the same year), and ICQ was the name of the game for communication. But it wasn’t [...]

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Q&A From The BBH Labs Post on Honesty

September 4, 2009

Yesterday, BBH Labs wrote an interesting post commenting on some of my thoughts on internet transparency and gossip. The post itself, as well as the comments, are well worth a read. Since it’s one of my favorite topics, I naturally wanted in on the discussion myself, but as I started writing a comment on their [...]

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The Very Best of Social Web Camp. And a Bus Crash.

August 23, 2009

The mini bus died. All of a sudden we feel the stench of burnt clutch, and minutes later everything just stopped. But more on that later. First a brief report on the highlight of the year so far for me – The Sweden Social Web Camp! Anyone who has ever read Ayn Rand’s epic novel [...]

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Google Voice, The Facephone, and Open Permissions Revisited

July 28, 2009

You may remember me writing about the Facephone a while back, and also about what I called open permissions. Well – the world just got a step closer to that scenario. But it’s not coming from Facebook, It’s coming from Google. In addition the groundbreaking technology of Google Wave, Google’s new service Google Voice is [...]

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A Guilty Pirate Bay Verdict Will Make us Look Like Idiots in The History Books

April 17, 2009

In about an hour we will know the verdict in the Pirate Bay-trials. Let’s hope that people are being smart about this. Because a guilty verdict would not be good for anyone. Especially not for art and artists. A guilty verdict would do little to boost sales. I believe we’ll see the opposite result. Darknets [...]

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Communication Isn’t Everything.
There Are Also Oysters.

March 27, 2009

Communications strategy isn’t everything. There are also oysters. And scallops – raw in a shell, with a pinch of salt, pepper, a dash of olive oil and some lemon. We call them “Scallops Franck”, and we love them. So, why am I writing about this in a marketing blog? Well – besides the fact that [...]

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The Mijau and The Rockstar Entrepreneur

January 30, 2009

Haha, I love it when I get attributed with stuff like “rockstar entrepreneur” or ending every party blog post with a “mijau”. Never realized I did. I generally love the rockstar attribute. I’ve gotten it once before by the excellent swedish copywriter Johan Fredrikzon: “Walter is one of those rare individuals who combine the analytics [...]

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Dear Spotify, Walter Loves Music Too, But Would Also Love To SHARE Music.

December 29, 2008

I’ve given some thought to Spotify over the past few days, and here are some of my thoughts. Perhaps I’m wrong and Spotify has gone social after all. But not in the spheres where I move and socialize. And I have tried to spark some collaboration and social behavior without success. These thoughts build upon [...]

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Shame On (some of) You!

September 24, 2008

I’m not sure that everybody is taking the shift in the media landscape seriously. In Clay Shirky’s talk from 2005 that I showed you the other day, he’s talking about how the invention of the printing press sent us into a couple of hundred years of chaos, and how the internet is going to do [...]

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Back To Work

September 2, 2008

As you have probably noticed, this blog hasn’t been updated as frequently as it used to be. I’ve been focusing on anthropological studies in the world of personal blogs for a while, reading a ton of them, going to a lot of parties, and also writing plenty of posts for my own personal blog. It’s [...]

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Are You a Frustrated Artist Too?

July 9, 2008

Lou Reed plays “Berlin” in Stockholm tonight. Can’t miss that now can I? He also says in an interview that “if he hadn’t been a musician, he would have been an ad man”. Sure, there is obvious and somewhat loathsome irony in his statement, but I wouldn’t be surprised if it is true. So many [...]

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Random Thoughts on Now, Next, and Status – Inspired by Prime

July 7, 2008

The other day a book turned up at the office. It was from Prime PR and contained their outlooks on the future. Such a book will not pass by me unnoticed. I’ve only flipped through it, but it seems worthy of a good read for when I head out to sea with Aniara. One thing [...]

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The Nextopia Stalker, Part 1: The Joy of Next

June 2, 2008

So. A few weeks ago I got an email from the publishers of Micael Dahlén’s upoming book Nextopia, asking me for my comments on the book. Besides being incredibly flattered (Micael is after all Sweden’s first professor in advertising), i’ve also had a bad conscience ever since for not finishing my comments. But I think [...]

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Winning

May 28, 2008

“Winning” is a concept that fascinates us humans. Especially men seem to be fascinated by it, and have been since we were still just mamals butting heads. But there are really three types of winning. The first type is when you compete with your friends, family, spouse, girl-/boyfriend, or even kids. Not a very rewarding [...]

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I Talk The Walk

May 14, 2008

Sometimes people whisper about people that just talk and never do. I think that they probably whisper that about me sometimes. Understandably. I do talk a lot. And write a lot (around 400 posts and counting). And I don’t have production managers, project managers, receptionists, assistants, or a cleaning staff. Sure that lowers my production [...]

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The Invisible Internet

May 5, 2008

Perhaps one day we’ll laugh at the fact that we once had something called a “web browser”. Maybe it will sound just as stupid as having a generic “electricity browser” where you can choose from “light”, “hair dryer”, and “vacuum cleaner”. I don’t know. Let me elaborate: What do you use the web for? Personally [...]

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