Writing

Rich Nadworny on Honesty at The Digital Strategy Blog

February 13, 2010

Don’t believe everything I say, also check out Rich Nadworny’s post on our advertising agency Honesty at the Digital Strategy Blog. Thanks for writing Rich! /W. Similar Posts: The hypnosis of the Golden Egg The Mijau and The Rockstar Entrepreneur SEO-Expert Simon Sundén to Honesty! Presenting The New Partners at Honesty! Is Our Agency Model [...]

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Latest Honesty Report + Join WalterNaeslund.Club

October 12, 2009

Haven’t been writing much lately. Things changed pretty rapidly at the agency, and suddenly my writing habits had to give way to meetings and pitch-work. It might also be a poor excuse for a bad case of writers block. I’m not sure. From a work day where I was the only full time employee at [...]

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Jean Claude van Robot

September 30, 2009

We may have some exciting news in store for you for tomorrow, so today is a non-writing-all-working day. Instead I’ll show you my favorite clip from my favorite sport, which was posted on my favorite web service by one of my favorite tweeps. Enjoy. Similar Posts: I’m Leaving My Agency Today Viral Punishment is the [...]

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Understanding Web Copy and Why it Will Cost You Big Bucks!

September 21, 2009

It was more than eleven years ago that I started my academic career at the M.Sc.-program for media technology at Linköping Institute of Technology. Way back then, the web was completely different, Google didn’t exist (it was actually founded the same year), and ICQ was the name of the game for communication. But it wasn’t [...]

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Q&A From The BBH Labs Post on Honesty

September 4, 2009

Yesterday, BBH Labs wrote an interesting post commenting on some of my thoughts on internet transparency and gossip. The post itself, as well as the comments, are well worth a read. Since it’s one of my favorite topics, I naturally wanted in on the discussion myself, but as I started writing a comment on their [...]

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The Very Best of Social Web Camp. And a Bus Crash.

August 23, 2009

The mini bus died. All of a sudden we feel the stench of burnt clutch, and minutes later everything just stopped. But more on that later. First a brief report on the highlight of the year so far for me – The Sweden Social Web Camp! Anyone who has ever read Ayn Rand’s epic novel [...]

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Google Voice, The Facephone, and Open Permissions Revisited

July 28, 2009

You may remember me writing about the Facephone a while back, and also about what I called open permissions. Well – the world just got a step closer to that scenario. But it’s not coming from Facebook, It’s coming from Google. In addition the groundbreaking technology of Google Wave, Google’s new service Google Voice is [...]

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A Guilty Pirate Bay Verdict Will Make us Look Like Idiots in The History Books

April 17, 2009

In about an hour we will know the verdict in the Pirate Bay-trials. Let’s hope that people are being smart about this. Because a guilty verdict would not be good for anyone. Especially not for art and artists. A guilty verdict would do little to boost sales. I believe we’ll see the opposite result. Darknets [...]

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Communication Isn’t Everything.
There Are Also Oysters.

March 27, 2009

Communications strategy isn’t everything. There are also oysters. And scallops – raw in a shell, with a pinch of salt, pepper, a dash of olive oil and some lemon. We call them “Scallops Franck”, and we love them. So, why am I writing about this in a marketing blog? Well – besides the fact that [...]

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The Mijau and The Rockstar Entrepreneur

January 30, 2009

Haha, I love it when I get attributed with stuff like “rockstar entrepreneur” or ending every party blog post with a “mijau”. Never realized I did. I generally love the rockstar attribute. I’ve gotten it once before by the excellent swedish copywriter Johan Fredrikzon: “Walter is one of those rare individuals who combine the analytics [...]

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