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Honesty Part 2 – The Story of Starting an Advertising Agency

December 23, 2010

So I finally got my first day off from work in what feels like a lifetime. It also feels like a blink of an eye. So amazingly much has happened this year, and at the same time, I have never had a year pass this quickly on me before. I’m sitting here at one of [...]

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How To Cheat Your Client and Why You Shouldn’t

May 5, 2010

Every gold rush has it’s opportunists. The gold rush of viral marketing is no exception. Before we leave the gold rush phase and move into a more mature market, agencies will keep running around waving YouTube views in the faces of marketing managers to show off how creative they are. But are they really? There [...]

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Blogs Are The Television of Our Time. Meet Foki.

February 15, 2010

After a hard night out on the town me and my friend went out for a cozy Valentine’s day walk on Södermalm. We started out with pizza (hey, we were out until 6 in the morning last night, give us a break), and went on to pick up a couple of semlor (if you ever [...]

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What Bill Clinton And Tiger Woods Could Learn From Amazing Ursula

February 12, 2010

“I did not have sex with that woman… miss Lewinsky” is not a good strategy. Why? Because it’s untrue. If you think back at the Clinton/Lewinsky-affair, the big issue wasn’t really that Bill was unfaithful, but rather that he kept lying himself into a corner. Tiger Woods did the same thing. In Sweden we have [...]

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Clownvertising, Terrorism, and Candy Cane Briefs

December 17, 2009

I‘ve always been interested in economics, because economics is a great way to model, measure and understand human behavior. In a TED-talk I watched over a bowl of indian curry (I got stuck alone in the office over lunch), Loretta Napoleoni explains the economics of terrorism and how it relates to the economics of the [...]

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