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Management by Fuzzy Edges

November 5, 2008

Imagine that you are an advertising agency and that you’re approached by a client with a brief. Now imagine that you’re advertising agency is made up of a certain set of people with certain skills, and that these people cost you a certain amount of money regardless of what they produce. Now imagine what you’ll [...]

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Will The Empire Strike Barack?

November 2, 2008

In two days the world might change. Will there be a new hope, or will the empire strike Barack? These are exciting times, and of course, you’ll be able to follow the election live, right here on Very Much Blog. —-> Meanwhile, let’s get nostalgic about the last time Luke Obama Skywalker went into battle:

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Very Much Food

October 30, 2008

When the awesome Judith Wolst wrote a post on her blog titled “Very Much Food”, I couldn’t resist clicking. And the post contained this. httpv://www.youtube.com/watch?v=mBrcVFfeWdo I guess this supports what I’ve always said – anything “very much…” is worth clicking.

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Planner Discussions Missing The Point

October 29, 2008

There is a bit of discussion going on right now about what is relevant to measure in advertising. Some are claiming that only ROI is relevant, while others defend measuring intermittently and on different parameters like recall and recognition. So, who is right? Well – I would love to agree with the “only ROI is [...]

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Death By LEGO

October 26, 2008

Image via Wikipedia I know that these are not new clips or anything, but they prove an interesting point. With “LEGO for adults”, a product that was originally intended for children expands its audience into a new category. It fascinates us to see what some incredibly creative people have put together using LEGO, and it [...]

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YouTube Just Got Better

October 13, 2008

I’ve been talking about a feature for YouTube that I’ve been missing for quite some time now, and finally it’s here. The feature is the ability to link to a certain time in a YouTube-clip when embedding it. It came to a point for me when I even considered doing something about it myself, but [...]

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An Oasis of Good Communication

September 15, 2008

Oasis releases a new album, and street musicians in New York are the first to perform the songs off of it. Trained by Liam and Noel Gallagher of course. I love this campaign. The Sjönell brothers at BBH New York engineered this thing, and it’s just solid proof of their understanding for what makes people [...]

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The Message is The Meaning, Or is It?

August 7, 2008

A few Swedish blogs (here they are 1, 2, 3) have spent some time discussing if advertising needs a message. I believe it was all sparked by this article by Paul Feldwick. For those of you who can’t read Swedish (don’t worry, we’re only 9 million people), I can just quickly recap the discussion: They [...]

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Brilliant Micki Vid

June 30, 2008

This is an awesome vid. Simple idea. Yet brilliant. Love it. Thanks Micki for the tip.

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Complete Media Training Session in 4 minutes and 30 seconds.

June 25, 2008

Some say that the best way to learn is to study the best. And I agree. Therefore we are now going to have a complete media training session here in 4 minutes and 3o seconds. This is how you handle the press expertly. Who needs media training when you have You Tube! Thanks to Fredrik [...]

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Communication Driven by Design

June 24, 2008

In Cannes I got the question several times why I worked in the design business and not in the advertising business, and for how long I intend to stay. My answer was: I intend to stay with it forever. Regardless of how long I work in “the design business”, I will always keep design as [...]

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The Agency Void

June 22, 2008

I have mixed feelings about Cannes 2008. It felt like maybe, just maybe, things are starting to move ever so slightly. I would say that there is a growing void between two different schools of advertising. Myself, I’m clearly on one side. It seems to me that the majority of the world’s advertising juries are [...]

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Cannes Day X: Tony Bennett

June 19, 2008

Forgot to mention. Yesterday I saw Tony Bennett talk about music. TONY BENNETT! Need I say more than SAAAAN FRAAAAN SISCO!

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Cannes 2008 Day 2: Congratulations Hanna!

June 17, 2008

Hanna and Åkestam.Holst won a Gold Lion for their hatching-egg-in-down-jacket-campaign for Playground. Congratulations!

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Resumé TV From What Felt Like The 80′s

June 6, 2008

Our Swedish advertising newspaper Resumé are running a documentary about the Swedish advertising world. In the first episode they visited first the Swedish Consumers Association (advertising skeptics) and then the Advertising Association of Sweden (pro advertising). They also visited some Swedish politicians. What was noteworthy was the prevailing view of advertising as something that people [...]

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Old Projects of Mine: Crybaby Animated Television

May 17, 2008

I’m sitting here remembering some of the strange projects I’ve been involved in over the years. A few years ago we had this project starting up a animated television production company. Since television (we’re talking “regular television”, not film) must be fairly cheap, we went through all kinds of experiments to cut costs. The major [...]

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The Empire Strikes Barack

May 6, 2008

Topping out the Viral Video Chart today: The Empire Strikes Barack. Ask not what you country can do for you, but what a kid with video editing equipment can do to your brand.

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Brand Attraction

May 5, 2008

Why am I so obsessed with this business of brands and communication? And exactly what is it that I’m doing? I’ve put a lot of thought into it, and I think I’ve figured it out. I’m in the business of Brand Attraction. When I think about it, that’s really what it boils down to. So [...]

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"Viral"-school: Star Wars Gym

April 29, 2008

This little film is really good to set an example: It’s funny up until the point when you realize it’s fake. Keep that in mind when you try to make one of these. You want to leave with a feeling of “are these guys for real”? And obviously, you don’t.

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