– “What’s your elevator pitch”?
I hear the words of my mentor ringing in my ear.
– Well… errhm… let me get back to you on that.
I wander off in the office thinking about how to compress my story into a six floor elevator ride. In my head, of course, it’s quite complex with different educations and jobs over the years, but who cares. We don’t have time for complex stories. Keep it simple. I guess we’ve all been there. But really – isn’t it time to stop thinking about those six floors and start thinking in 140 characters?
To become a self promotion phenomenon you need to go viral. The normal rules apply. Keep it:
1. Simple
2. Unexpected
3. Concrete
4. Credible
5. Emotional
6. Storydriven
But now, sqeeze it into 140 characters som that it’s microbloggable and sms:able. Post your self-promotion 140 in a comment here, and we’ll see if we’ll hire you.
I guess this means that this post is too long already.
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