I like something about this film. It’s got a compelling message, a great tonality and a nice execution. I’m not as keen on the actual things they build (watch the film and you’ll see what I mean). It feels like they ran out of creativity just there.
I always talk about how you don’t buy products, but rather buy stock in what a brand is communicating as an investment in your personal brand. This film is a good example of that. Honda is a brand for the smart, the creative, the open minded and the environmentally aware.
Similar Posts:
- Is The Brand of Green Going Stale?
- The Invisible Internet
- Selling Cars
- Transformator and The Role Of Product Design In Brand Communication
- The CopyCat Agency: How To Become Rich And Famous In Advertising
