I’m sitting here listening to a track from the new Coldplay album Viva La Vida. It’s ok. But that’s not the point. The point is that I’ve actually pre-ordered the album from iTunes Store. Mainstream as they may be, I’m a bit of a Coldplay fan. Not just that, I’m also a lazy Coldplay fan who doesn’t have the energy to search around for free downloads. I want the album when it comes out, and this is an easy way to get it. When you pre-order you also get one of the tracks right away.
But that’s me. There are obviously a zillion people out there who will never pay a cent for this album, and they will actually get a better product than I did. They’ll get a product that they can distribute anywhere and use anywhere. Mine is limited to five machines. Thanks guys. I feel really appreciated now.
A problem of DRM is that it disables the social marketing engine for artists. I want to share music with my friends. I want to talk about it. But I can’t, because the song I bought is limited to 5 machines. Ultimately that model is counter productive for the artist, and this is why the Spotify model will rule the world – It’s a win-win deal between the audience AND the artist.
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.