I‘ve been fortunate growing up in many ways. Some people have even called me lucky. I don’t disagree with them. But what I do disagree with is that this luck should have come to me by chance. In my mind, luck is something that you attract by taking chances. Those who say that I’m a lucky bastard haven’t seen my failures. It’s like the saying we have in Sweden: “var din egen lyckas smed”, which loosely translates to “be the blacksmith of your own luck”.
Perhaps the same thing goes for social media. Let’s take Twitter for example. I bet a lot of brands are sitting around waiting for Twitter to go mainstream before they “jump on the bandwagon”. But what if we look at it the other way around? What if people don’t join Twitter until they have real incentives? What if brands can CREATE their own luck in social media by offering the Twitter elite a real fast lane, thus being their own blacksmiths of social media mainstreamness?
I don’t know how many people in Sweden are on Twitter, but let’s say there are roughly 100 000. What if this elite class would benefit from better service, faster answers, special offers? What if joining Twitter was easy and free? Oops! It is free and easy already! Whattayanow!
Just a thought.
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I very much agree with your rather rational view of luck. Increase your chance to stumble upon luck – to be lucky, by daring to expose yourself (in a sense, A, influences B). The higher amount of exposure, the higher chance of lucking out? This needs a formula.
If lottery-tickets were as free as Twitter, I’d chance it…