Comments on: Think Twice Before Even Dreaming About Using IPRED. Or Associating With Anyone Doing It. http://walternaeslund.com/think-twice-before-even-dreaming-about-using-ipred-or-associating-with-anyone-doing-it/ Walter Naeslund. Founder and CEO of The Advertising Agency Honesty. Professional Speaker. Wed, 25 Apr 2012 05:00:35 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: It’s a War Between Conservatives And Innovators http://walternaeslund.com/think-twice-before-even-dreaming-about-using-ipred-or-associating-with-anyone-doing-it/comment-page-1/#comment-1290 It’s a War Between Conservatives And Innovators Sat, 18 Apr 2009 13:14:27 +0000 http://walternaeslund.com/think-twice-before-even-dreaming-about-using-ipred-or-associating-with-anyone-doing-it/#comment-1290 [...] interestingly, Viasat’s CEO Hans Skarplöth, whom I have discussed here earlier, is in this article as well, calling the false sense of security derived from this verdict [...] [...] interestingly, Viasat’s CEO Hans Skarplöth, whom I have discussed here earlier, is in this article as well, calling the false sense of security derived from this verdict [...]

]]> By: Matthieu http://walternaeslund.com/think-twice-before-even-dreaming-about-using-ipred-or-associating-with-anyone-doing-it/comment-page-1/#comment-815 Matthieu Sun, 05 Apr 2009 09:10:33 +0000 http://walternaeslund.com/think-twice-before-even-dreaming-about-using-ipred-or-associating-with-anyone-doing-it/#comment-815 This law won't even save the sales of the companies concerned. It might even lower them, and i'm not even talking about brand-attitude effects. Limitating your audience to those who can afford listening to your product is plain stupid. An exeample, that is quite common: My 3 years old son Axel is crazy about Thomas the tank engine (that is not shown on swedish TV channels), and Disney/Pixar's Cars. It all began with me downloading torrents from Pirate Bay for 1 or 2 years ago, and showing the films to him. Since then, we've been buying branded products like cars and trains miniatures, clothes, DVDs, posters, toothbrushes etc. for several thousand crowns. This law won’t even save the sales of the companies concerned.
It might even lower them, and i’m not even talking about brand-attitude effects. Limitating your audience to those who can afford listening to your product is plain stupid.
An exeample, that is quite common: My 3 years old son Axel is crazy about Thomas the tank engine (that is not shown on swedish TV channels), and Disney/Pixar’s Cars. It all began with me downloading torrents from Pirate Bay for 1 or 2 years ago, and showing the films to him. Since then, we’ve been buying branded products like cars and trains miniatures, clothes, DVDs, posters, toothbrushes etc. for several thousand crowns.

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