I entered a discussion on one of my previous posts about product design, and I’ll post some of my answers here as a regular post for all of you who don’t delve into the comments regularly:
Things are always infinitely more complex than any descripition. Such is the nature of information and knowledge. Simplification is the purpose of models. And it is the consultants job to take the infinitely complex reality and simplify it into useful insights.
On the other hand, I withhold that Apple is an overused example, and one that is not applicable everywhere. (I’m as guilty as anyone of this over-use). There are of course examples of marketing as a product (or perhaps rather communicative design) that are more obscure, and thus perhaps richer in information than the Apple example. The second revision of the V70 is one where you could argue that the new, and for that time provocative, design cues was very communicative. Or for that matter, take the whole fashion industry, with WESC-headphones as a brilliant example. Or the market disruption that Nokia sparked when adding design value for mobile phones. Or Bang Olufsen.
But like I said, I agree that Apple is an over-used example (though an excellent one of communicative design), and I’ll do my best to use different ones.
What are your favorite examples to use?