Unfortunately, too many consultants override a problem analyses to sell quick solutions, either by examples (these are more like snapshots of output), or at best by case studies (by definition out of context and hard to follow).

That’s the main problem I have with using “blockbuster” examples.

Another thing concerning innovation: key drivers are often internal, not external. Imagination, creativity, leadership, processes, timing, etc might be more relevant for delivering innovation than outside-examples (not to be confused with “thinking outside the box”).

I prefer focussing on the client problem/scenario-building instead. But that’s a matter of taste.