I think it’s interesting to see how the Insider’s Journal-blog of Björn Borg is posting pictures from their work on the SS10 collection. I think this is the way to do a blog. Very open, very involving, taking your customers with you on the journey. Screw secrecy, and tease the nextopia nerve by being smart, not by being closed.
God job.
(And it felt good saying something positive about BB after bashing their Gay-marriage film).
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{ 2 comments… read them below or add one }
cool walther!
I LOVE thw possibility to see how work like that looks! Feels so much more personally and it acually makes me wanna buy the product since it kinda makes me feel like i´ve been a part of the making. Cause I “saw” the mindboard, the ideas, what they where thinking and I can, at least imagine, that I could say what I was thinking about it. Thats lovely.
And the commercial with the gaycouple. Its the best damn thing I´ve ever seen on TVbreaks.