Turning a Regular Leather Jacket Into a Concept in 15 Minutes

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The original jacket:

Ebay product image in production:

Finished Ebay product ad:

Finished Ebay concept ad:

Thanks to our office assistant Aleksandar for taking his shirt off.  :)

(The backstory: We did this little 15 minute project as a prank to apply some pressure to my friend to come pick up his jacket before we would take it and sell it on Ebay)

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About the Blog

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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