Turning a Regular Leather Jacket Into a Concept in 15 Minutes

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The original jacket:

Ebay product image in production:

Finished Ebay product ad:

Finished Ebay concept ad:

Thanks to our office assistant Aleksandar for taking his shirt off.  🙂

(The backstory: We did this little 15 minute project as a prank to apply some pressure to my friend to come pick up his jacket before we would take it and sell it on Ebay)

About the Blog

This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.
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