I‘ve written quite a bit about the Pirate Bay trials and how the music industry is undermining itself and its own business. As of tomorrow we have a new law in Sweden, the IPRED-law, allowing copyright holders to go after downloading youngsters. Any such attempt is of course entirely in vain. I’ve written about it here, and you can see this concept being popularized in recent articles here, here, here, here, or any of these. And these examples are only from 1 Swedish, very large newspaper.

Anyway – just in time for this new law, Viasat presents a study by Sifo showing that most people are sceptical to this new law. Not only that, Viasat, who are themselves “victims of piracy” state that they are NOT going to utilize this law AT ALL.

Now, this law is suddenly useful, though perhaps not in the way intended by the record labels. A brand like Viasat opposing the law may give them a nice position, branding them as future- and customer oriented.

Smart move.