One last thought before heading of to bed:
What is the difference between “word of mouth”, PR in a world of blogs and social media, and the Honesty and Volontaire communications strategies, where we among other things agree that topics have replaced messages?
How about tossing out these labels and rethink, shall we?
This blog is written by Walter Naeslund and has been around since 2007. The blog is about the journey of starting an advertising agency and a sneak peek behind the scenes of what goes on at the Honesty HQ in SoFo, Södermalm. It is also a blog about communication & technology. The blog has gathered almost a thousand posts over the years with several longer and shorter breaks. Welcome and enjoy.