I‘ve said for a long time that working in marketing is a lot like picking up girls. Sorry if that sounded sexist, girl or guy is all about preference, I prefer girl. Nonetheless, it’s true.
And then Carl came along and suggested that Michael Dahlén’s next book might be a “The Game – Business Edition”. Well – why not – I thought. My booklist for either course, pick up or marketing, would be quite similar.
Anyway, it might be a coincidence, but Copyblogger brought up the same topic here.
And for the record, If a good pick up artist came along applying for a job…