“I did not have sex with that woman… miss Lewinsky” is not a good strategy. Why? Because it’s untrue. If you think back at the Clinton/Lewinsky-affair, the big issue wasn’t really that Bill was unfaithful, but rather that he kept lying himself into a corner. Tiger Woods did the same thing.
In Sweden we have a politician called Fredrick Federley who is using the exact opposite approach. He’s being brutally honest and says precisely what he thinks about anything.
Here are some examples: He has admitted trying cocaine and pot, opposed the FRA-legislation, is homosexual and dates a person from the Let’s Dance jury, has an alternate drag persona called Ursula, parties hard and is pretty open with this in a variety of images. For example this one:
Imagine being a politician trying to get away with all this while lying! Pretty hard, right? Now however, with the brutally honesty approach he has, it all just blows past. In fact, it actually strengthens his brand. Honesty works.
On top of this, Fredrick Federley is a social media natural. He is very active on twitter and on his blog, and does it incredibly well. I you know Swedish, you should look and learn. Also, check out this amazing performance in a television interview. This is how you do it!