The prosumer revolution is no joke. And it has been brought about by different factors. One, obviously, is the ease of publishing and distribution along with its the radical drop in cost. Another is the set of psychological incentives activated by social media. And yet another is the dramatic democratization of production equipment, which is what I would like you to consider in this following example. Because while prices drop on professional media production equipment, the consumer models are becoming so good that the singulatiry where equipment is no longer a barrier of entry is near.
Consider this example. In this article, a $40,000 Hasselblad camera and Phase One 39 Megapixel back (pretty much the top of the line in digital photography) is compared side by side with a $500 Canon G10 point and shoot digital pocket camera.
And the results are staggering. Sure, I don’t mean that the G10 would suffice for any situation, but just the fact that they are so close in this test that the best person in the test group could only get 60% right answers when comparing prints from the two cameras should raise some questions. They might as well have flipped a coin.
I think I’ll head down to the camera store and buy a G10 today.
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