Advertising sucks because:
1. It gets in the way of useful or fun stuff.
2. It’s boring.
3. It’s pointless and non-strategic. (But quirky. Hey! Look at me!)
4. It doesn’t understand my needs and passions.
5. It thinks I’m a girl or a parent or something else that I’m not.
6. It speaks really loudly, and when I’m not interested it raises its voice.
7. It talks to me like I’m an idiot, or at least a very shallow person.
8. It’s ugly.
9. It’s expensive.
10. It’s counter-productive too often, considering how expensive it is.
Ad agencies suck.
Here is a list of the agencies that don’t suck so bad:
1. Anomaly
3. Zeus Jones
(Sorry Swedes).
And to the rest of you agencies out there with a ton of cash in your budgets, with which you could make stuff that doesn’t suck, I want to say this:
I understand that you’re stuck with a bunch of employees that you’ve trained to repeat the same old advertising over and over again. I understand that you make money off of those people, and that you don’t want to risk not making money by being creative.
But then YOU must understand that you’re boring and that you suck. You must understand that that I’ll devote a few good years to beating you. You must understand that the media environment is changing rapidly to my advantage, and that the people in your staff that don’t suck will leave you when they realize that you suck. Consider yourselves challenged.
{ 0 comments… add one now }