Comments on: Why Swedes Rock in Advertising Competitions http://walternaeslund.com/why-swedes-rock-in-advertising-competitions/ Walter Naeslund. Founder and CEO of The Advertising Agency Honesty. Professional Speaker. Wed, 25 Apr 2012 05:00:35 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Matthieu Hartig http://walternaeslund.com/why-swedes-rock-in-advertising-competitions/comment-page-1/#comment-6938 Matthieu Hartig Tue, 18 May 2010 17:03:13 +0000 http://walternaeslund.com/?p=2332#comment-6938 A few days ago, i wrote a --much too long-- Facebook status about the things i hate and the things i love with swedish people.<br><br>The things i really love are:<br>- their (the Swedes') genuine interest for other cultures.<br>- their lack of inferiority complex, especially when being abroad or interacting with foreigners.<br>- their language, square, concise and somewhat dull, but always precise (with its effects on the speaker's mentality).<br><br>You call it fearlessness or naivity, i call it lack of inferiority complex, but it seems like we've made the same observation.<br><br>Languages have an enormous influence in shaping the way we think, and i think the swedish language contributes a lot in the fact that swedes excel in making clear and convincing 3-minutes case films in english...<br>I feel confident i making that statement because i can compare with for example the french way of thinking, very powerful when discussing abstract concepts, but highly ineffective in the advertising format. A few days ago, i wrote a –much too long– Facebook status about the things i hate and the things i love with swedish people.

The things i really love are:
- their (the Swedes') genuine interest for other cultures.
- their lack of inferiority complex, especially when being abroad or interacting with foreigners.
- their language, square, concise and somewhat dull, but always precise (with its effects on the speaker's mentality).

You call it fearlessness or naivity, i call it lack of inferiority complex, but it seems like we've made the same observation.

Languages have an enormous influence in shaping the way we think, and i think the swedish language contributes a lot in the fact that swedes excel in making clear and convincing 3-minutes case films in english…
I feel confident i making that statement because i can compare with for example the french way of thinking, very powerful when discussing abstract concepts, but highly ineffective in the advertising format.

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