Kicking back for a well deserved five minutes in the red sofa at the office, a thought came to mind: Why do we store such huge amounts of food in distributed warehouses all across the city? I’m talking here about the grocery stores. I can understand that we need the small corner stores for when we need something right away, but for the bigger grocery shopping streaks, this seams to be inefficient. Perhaps contrary to what intuition tells us, shopping for groceries on the web should really make this middle buffer of city-distributed mini-warehouses unnecessary, giving us cheaper and fresher goods right?
If we order food online, the main distribution centrals can order everything on demand, and nothing will have to get old while being stored locally. It should also be environmentally smart, since discarded food comes at a huge environmental cost.
Just a thought from the red sofa.
Now back to tomorrow’s pitch presentation and coffee with some of Honesty’s new partners. Exciting times!
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New blog sub-category: Red sofa thoughts
Funny, when I read the title “Will online food help save the world” I thought you were going to write about this little nifty site: http://www.freerice.com/index.php