Marty Neumeier is one of my favorite brand thinkers. His 2003 book The Brand Gap was a masterpiece in all it’s simplicity. Check out this presentation if you are to lazy to read:
This years follow up ZAG is nothing less than brilliant. This book, sporting the best business book title ever, is short and has hidious typography (while I admit being a typography geek, this is barely readable). Still, it is well worth every second you spend on it. And it doesn’t take much more than a medium international flight’s worth of seconds to plow through it.
Oh, and where do you think www.zag.se will take you?